Product Code: HWFBID
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales of BFY beverages demonstrate a partial recovery in 2021
Limited awareness results in low per capita sales and further room for sales growth
Lack of promotional activities exacerbate low consumer awareness
PROSPECTS AND OPPORTUNITIES
Moderate sales growth slated for BFY beverages over the forecast period
E-commerce an increasingly important distribution channel for BFY beverages
Proposed excise tax on sugary beverages a possible boon for BFY beverages
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fortified/functional beverages returns to positive sales growth during 2021
The strong performance of FF powder concentrates drives overall category growth
FF energy drinks and FF sports drinks the strongest performers in 2021
PROSPECTS AND OPPORTUNITIES
Positive sales growth ahead as consumers demand products with added vitamin C
Traditional retailers set to remain vital for sales despite the rise of modern retailing
FF energy drinks slated to demonstrate its resilience with further sales growth ahead
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH tea benefits from its healthy profile and wider availability as retail restrictions end
Robust growth for NH superfruit juice as consumers look for the healthiest soft drinks
Modern grocery retailers gains further ground in the distribution of NH beverages
PROSPECTS AND OPPORTUNITIES
Highlighting the healthy characteristics of NH juice set to be integral to sales growth
E-commerce set to emerge as a dynamic and increasingly important sales channel
Opportunities to emerge to present NH beverages as a key part of a healthy lifestyle
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2016-2021
Table 34 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 36 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 37 Distribution of NH Beverages by Format: % Value 2016-2021
Table 38 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate growth for organic beverages as overall sales remain low
Limited consumer awareness and high prices present barriers to sales growth
Modern grocery retailers dominates, with e-commerce poised to emerge strongly
PROSPECTS AND OPPORTUNITIES
Moderate sales growth slated for an underdeveloped product category
A wider range of products poised to emerge, with organic soft drinks set to shine
Impending rise of e-commerce to present opportunities to organic beverages players
CATEGORY DATA
Table 40 Sales of Organic Beverages by Category: Value 2016-2021
Table 41 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 42 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 43 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 44 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 45 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion boosts demand for reduced fat sauces, dressings and condiments
More brands expand their product portfolios by entering the better for you segment
Sales of reduced sugar confectionery recover as the category continues to struggle
PROSPECTS AND OPPORTUNITIES
E-commerce to present sales opportunities for BFY sauces, dressings and condiments
Prospects for reduced sugar confectionery set to remain reliant on physical stores
Pricing set to remain a key aspect of efforts to encourage loyalty among consumers
CATEGORY DATA
Table 47 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 51 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from lactose special baby milk formula gains opportunities from pandemic concerns
E-commerce offers opportunities for brands looking to target consumers at home
Free from meat is booming due to rising consumer interest in plant-based options
PROSPECTS AND OPPORTUNITIES
Free from meat to continue recording positive growth from a low sales base
Competition and challenges remain for free from lactose special baby milk formula
E-commerce sales continue to boom even as the impact of COVID-19 wanes
CATEGORY DATA
Table 54 Sales of Free From by Category: Value 2016-2021
Table 55 Sales of Free From by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Free From: % Value 2017-2021
Table 57 LBN Brand Shares of Free From: % Value 2018-2021
Table 58 Distribution of Free From by Format: % Value 2016-2021
Table 59 Forecast Sales of Free From by Category: Value 2021-2026
Table 60 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in FF vegetable and seed oil pushed by official regulations on food fortification
Shift towards packaged edible oils supports growth in FF vegetable and seed oil
FF yoghurt emerges strongly as the key new fortified/functional packaged food category
PROSPECTS AND OPPORTUNITIES
FF yoghurt set to benefit from innovations, including notably flavour innovation
FF breakfast cereals slated for strong growth as consumers demand balanced nutrition
Social media, e-commerce to come to the fore as direct selling emerges in FF yoghurt
CATEGORY DATA
Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH high fibre breakfast cereals gains ground as consumers prioritise healthy options
NH fruit snacks gains momentum due to the rising popularity of healthy snacking
Demand for NH honey rises despite consumers looking for more affordable products
PROSPECTS AND OPPORTUNITIES
NH honey slated for strong growth, although high unit prices could present challenges
Naturally healthy snacks to benefit from the emergence of a wider range of products
Digital marketing to remain crucial as direct selling emerges as a viable sales channel
CATEGORY DATA
Table 75 Sales of NH Packaged Food by Category: Value 2016-2021
Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 boosts sales of organic packaged food as consumers seek healthier options
High prices continue to present challenges as consumers seek more affordable options
PROSPECTS AND OPPORTUNITIES
Digital marketing to emerge as key promotional channel over the forecast period
E-commerce and grocery delivery apps to improve access to organic packaged food
CATEGORY DATA
Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
