Product Code: HWFBHU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY remains somewhat resilient to the COVID-19 pandemic
Sugar tax encourages players to update their ingredients
BFY carbonates becomes increasingly popular in Hungary
PROSPECTS AND OPPORTUNITIES
The health and wellness trend encourages growth over the forecast period
Reduced sugar energy drinks expected to become increasingly popular
Innovation will continue to be crucial in the future
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF beverages grows in popularity thanks to the COVID-19 pandemic
More players produce FF energy drinks
Functional bottled water becomes increasingly visible
PROSPECTS AND OPPORTUNITIES
FF beverages expected to thrive in the future thanks to growing health and wellness
FF energy drinks become increasingly sought after
Price sensitivity remains an ongoing threat for FF beverages
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH natural mineral bottled water benefits from the growing health and wellness trend
The health and wellness trend underperforms within NH beverages
Local and international brands lead depending on the product area
PROSPECTS AND OPPORTUNITIES
Slow recovery due to unit price hikes
Government pushes for the development of domestic brands
Urbanisation drives demand in larger cities
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2016-2021
Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 40 Distribution of NH Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages remains niche among urban consumers in 2021
International brands lead due to certification requirements
Growing number of small brands due to stronger entrepreneurship
PROSPECTS AND OPPORTUNITIES
Strong growth from a small base anticipated in 2022 and beyond
Increased shelf space of organic beverages due to modernisation
Expansion of discounters supports growth and awareness
CATEGORY DATA
Table 43 Sales of Organic Beverages by Category: Value 2016-2021
Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
The health and wellness trend boosts the demand for better for you (BFY) packaged food in 2021
Increase of diabetes sparks new product developments with reduced sugar in 2021
Popular discounter Lidl pushes for healthier products within its own brand
PROSPECTS AND OPPORTUNITIES
The health and wellness trend continues to influence innovations in 2022 and beyond
Largest product area reduced fat dairy to strengthen further
Sustainability becomes an increasingly important factor to both consumers and players
CATEGORY DATA
Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
The health and wellness trend encourages the demand for free from in 2021
Plant-based products become increasingly popular in Hungary
Increasing awareness of gluten-intolerance prompts new product launches
PROSPECTS AND OPPORTUNITIES
Private label expands in 2022 and beyond
Growing awareness of free-from thanks to social media
E-commerce continues to gather pace over the forecast period
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2016-2021
Table 58 Sales of Free From by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Free From: % Value 2017-2021
Table 60 LBN Brand Shares of Free From: % Value 2018-2021
Table 61 Distribution of Free From by Format: % Value 2016-2021
Table 62 Forecast Sales of Free From by Category: Value 2021-2026
Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
The health and wellness trend continues to have a positive impact on FF packaged food
Consumers seek products with immunity-boosting properties
FF protein/energy bars see slowed growth following working out from home fad
PROSPECTS AND OPPORTUNITIES
Hungarians now keener than ever to ensure optimal nutrition levels
Protein bars benefits from consumers wanting to lose weight post pandemic
Sustainability becomes increasingly import for Hungarians over the forecast period
CATEGORY DATA
Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cash desks and hot spot sales boost the performance of naturally healthy packaged food
High-fibre products become increasingly popular in Hungary
Honey continues to perform well despite facing many challenges
PROSPECTS AND OPPORTUNITIES
Home chef trend continues and boost the demand for more natural ingredients
Private label continues to grow in 2022 and beyond
Sustainability becomes increasingly important for consumers
CATEGORY DATA
Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic products gradually shift back to bio stores while e-commerce booms
Organic vegetable oils grow, especially amongst higher income consumers
Private label share grows again in 2021
PROSPECTS AND OPPORTUNITIES
Demand for organic alternatives to keep rising in Hungary
Private label continues to expand in 2022 and beyond
Older mothers prefer bio baby food
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
