Product Code: HWFBCS
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduced sugar beverages best performing category in 2021 thanks to health concerns
Other low calorie cola offers growth opportunities in 2021
Demand for reduced sugar RTD tea rises in 2021 as restrictions are lifted
PROSPECTS AND OPPORTUNITIES
Players will need to innovate energy drinks during the forecast period as consumers prefer naturally derived reduced sugar tastes
Reduced sugar non-cola carbonate manufacturers set to succeed during the forecast period if they copy Fanta Zero's recipe
Demand for BFY reduced caffeine hot drinks likely to increase should players invest in marketing and new product development during the forecast period
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers continue to prefer beverages with added health benefits in 2021
FF bottled water sees dynamic sales growth in in 2021 thanks to restrictions being eased
Easing of restrictions benefit FF energy drinks in 2021
PROSPECTS AND OPPORTUNITIES
Demand for fortified/functional beverages set to grow during the forecast period, thanks to consumers' interest in their health
Concentrates need to relook ingredients to accelerate sales growth during the forecast period
Private label likely to increase value share during the forecast period thanks to consumers' economic uncertainty
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for naturally healthy beverages rise in 2021 thanks to health benefits
Demand for NH fruit/herbal tea stabilises as quarantine regulations are eased in 2021
Kombucha sales rise in 2021 thanks to being naturally healthy
PROSPECTS AND OPPORTUNITIES
Demand for naturally healthy beverages set to grow over the forecast period thanks to consumers prioritising their health
Players likely to invest in marketing and innovation during the forecast period
Private label expected to increase value share during the forecast period thanks to economic uncertainty
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2016-2021
Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Private label and local brands of organic fruit/herbal tea remain affordable in 2021 leading to a rise in sales
Organic hot drinks remain popular in 2021 resulting in sales growth
Kofola launches organic flavoured mineral water in 2021 with on-the-go packaging
PROSPECTS AND OPPORTUNITIES
Demand for organic beverages set to rise during the forecast period despite economic uncertainty
Players in organic beverages need to launch new products and innovate during the forecast period to grow consumer base
Demand for organic coconut and other plant waters set to rise during the forecast period thanks to its wellness qualities
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2016-2021
Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand increases for reduced sugar packaged food in 2021 thanks to rising concern about health
Reduced fat dairy does not appeal to consumers, but Skyr is popular in 2021
Full fat milk remains popular in 2021 at the expense of fat free and semi skimmed versions
PROSPECTS AND OPPORTUNITIES
BFY reduced sugar products expected to remain dynamic during the forecast period, seeing the highest demand
Sales of reduced fat savoury snacks set to increase during the forecast period, thanks to new launches
More taste variety expected in BFY reduced salt food over the forecast period
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for free from rises as consumers become more health conscious in 2021
Rising number of vegans leads to new product development in 2021
E-commerce retailers focus on free from meat in 2021, by enlarging available offer
PROSPECTS AND OPPORTUNITIES
Sales of free from meat set to grow during the forecast period thanks to ethical, environmental and health reasons
Private label likely to see increase in value share in the forecast period due to consumers' price sensitivity
Convenience of free from frozen products is expected to boost demand during the forecast period
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
New product development supports interest in fortified/functional packaged food in 2021
Consumers prefer NH sweet biscuits to FF sweet biscuits in 2021
Extra weight from lockdowns leads to rise in demand for FF snack bars in 2021
PROSPECTS AND OPPORTUNITIES
FF dairy set to see rise in demand during the forecast period thanks to consumers' interest in health
FF medicated confectionery likely to see increase in available products, supporting demand during the forecast period
Retailers to focus on private label fortified/functional packaged food during the forecast period
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH high fibre food sees strong sales growth in 2021 thanks to consumers' health awareness
Despite stagnating NH cereal bar sales, players innovate in 2021
NH high fibre pasta sees slowing sales in 2021 due to gradual lifting of home seclusion measures
PROSPECTS AND OPPORTUNITIES
NH high fibre food likely to see rise in demand as more younger consumers follow a healthy lifestyle
NH honey set to make a comeback during the forecast period as consumers buy honey from artisans and small beekeepers
Demand for NH olive oil set to rise in the medium term as consumers perceive it to be naturally healthy
CATEGORY DATA
Table 75 Sales of NH Packaged Food by Category: Value 2016-2021
Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of organic baby food remains healthy in 2021 thanks to parents wanting the best for their babies
Organic bread remains a fragmented category with artisanal organic bread losing value share in 2021, but private label expands
Sales of organic dairy supported by local brands and private label in 2021
PROSPECTS AND OPPORTUNITIES
Discounters expected to benefit from economic uncertainty in the forecast period
Innovative Biopekarna Zemanka set to see rise in value share during the forecast period
Demand for organic sugar confectionery likely to remain negligible over the forecast period
CATEGORY DATA
Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
