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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Egypt.
Euromonitor's Consumer Lifestyles in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Egyptians prioritise partners and family over time for themselves
Time for work is a higher priority than time for favourite activities
Gen Z put time with friends before time for work
Curated experiences and tailored products appeal to consumers
Baby Boomers put greater value on others thinking they are doing well
Consumers prefer innovative and trusted branded goods
Boomers have a stronger preference for branded products
Home life
Egyptians homes are a hive of activity; over 70% connect virtually
Over 60% of all generations connect with friends online every week
A safe location is the most desired home feature
Millennials focus on smart home functionality as a desirable feature
Eating habits
Egyptian consumers enjoy the convenience of eating out and ordering in
Overall, home-cooked food is preferred by all generations
Consumers look for superior taste and natural ingredients in food
Younger generations moving towards a more flexitarian diet
Consumers continue to move away from set mealtimes
Millennials more often snack during the day in between meals
Working life
High salaries favoured over more flexibility or home working
Millennials interested in work that offers a strong work-life balance
Millennials less likely to compromise a high salary for other benefits
Expectations to work at home in future not as high as global average
Millennials have strong desire to start their own company in future
Sustainable living
Nearly 60% are trying to have a more positive impact on the planet
Baby Boomers are more actively trying to have a more positive impact
Sustainability practices not as prevalent as global average
Older generations taking action to reduce food waste
Nearly a quarter of consumers like to buy from purpose-driven brands
Millennials more focused on repairing items than on buying new
Consumers prefer to support companies/brands that share their ethos
Boomers want to buy from brands that support issues they value
Leisure habits
Over a third socialise with friends online every week
Baby Boomers enjoy going out for day trips more than other cohorts
Shopping as a leisure activity enjoyed by over half at least monthly
Socialising with friends in person most popular leisure activity for all
Over 80% have taken a domestic leisure trip in the previous 12 months
Egyptians want to relax on their vacation and prefer no hidden extras
Younger generations more focused on relaxation when travelling
Health and wellness
Women participate in regular stress-reduction activities more than men
Walking or hiking most frequent type of exercise for Egyptians
Baby Boomers enjoy regular group fitness classes
Stress-reducing spa visits more popular than global average
Millennials rely on meditation and sleep aids for stress reduction
Shopping habits
Consumers have a penchant for niche or unique brands and products
Millennials more focused on buying less to afford better quality
Consumers more reliant on their social media network recommendations
Middle cohorts still rely on friends and family for shopping influences
Subscriptions are considered convenient and provide brand enjoyment
Egyptian consumers like to shop in-store to see and try before buying
Millennials are most eager to shop in-store to see and try products first
Consumers are motivated to shop online for the best prices
Middle cohorts shop online for free shipping over other motivations
Technology
Over half feel it is important to cultivate their personal brand online
Managing data and privacy settings more important to older cohorts
A quarter own gaming system consoles and over 70% own smartphones
Smartwatches and fitness wearables have higher ownership than global
Consumers have higher rates of many online activities than global
All generations are highly active on social networking sites