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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Poland.
Euromonitor's Consumer Lifestyles in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Polish respondents prioritise spending most time with their partners
Prioritising time for favourite activities higher than global average
Gen Z far more focused on spending time with friends than other cohorts
Consumers value curated experiences that are tailored to their tastes
Younger generations like to be distinct from others
Brand engagement is low, but consumers like new products/services
Millennials/Gen X put greater emphasis on buying from trusted brands
Home life
Lower levels of entertaining at home as households connect virtually
Video gaming among top home-based activities for younger cohorts
Safe area is a top feature; energy efficiency is also highly desirable
Gen Z want homes in close proximity to public transport
Eating habits
Preference for home cooking dampens demand for takeaway food
All generations much prefer home-cooked food but ready meals popular
Polish consumers enjoy superior tasting foods with health benefits
Younger generations leading the way to a more flexitarian diet
Consumers enjoy snacking during the day and while watching TV
Gen Z have most varied mealtimes and snack most during the day
Working life
High salaries and job security are key work-related factors
All generations want a job that offers a strong work-life balance
Gen Z more focused on high earnings than other generations
Over a third of Poles expect to work from home and have flexible hours
Nearly 50% of Gen Z expect to start their own company in future
Sustainable living
Consumers have most trust in recyclable labels
Baby Boomers are most concerned about climate change
Consumers have above global average level of green behaviour
Baby Boomers most actively working towards greener practices
Consumers more actively using energy-efficient products/repairing items
Gen Z are embracing the circular economy
Consumers are community-minded and share opinions on social media
Gen Z are more actively sharing their opinions on social media
Leisure habits
Socialising online has surged during the pandemic
Gen Z shift online for socialising and learning
Poles like to engage with their friends in-person as much as possible
Millennials enjoy cinema visits more than other generations
Nearly 60% went on domestic trips in the previous 12 months
Travellers look for a relaxing time with nature and outdoor activities
Older generations put greater value on outdoors and nature activities
Health and wellness
Nearly 70% of consumers regularly take vitamins or supplements
Poles regularly participate in cycling and intensive physical activities
Riding a bicycle more popular than hiking or walking for many
Herbal remedies used far more for stress-reduction than global average
Younger generations more likely to adopt sleep aids for reducing stress
Shopping habits
Consumers are buying fewer items to afford higher quality things
Gen Z have a penchant for visiting shopping malls
Friends and family shopping recommendations are the most influential
Product label information more important to Gen Z
Convenience is by far the biggest motivator to use a subscription service
Consumers are motivated to shop in-store for immediate purchases
Gen Z more motivated to shop in-store by seeing/trying before buying
Consumers shop online for best prices and free delivery
Free delivery and ordering at anytime appeals most to Gen Z
Technology
Cultivating a personal brand online is important to Polish consumers
Gen Z more focused on managing their data sharing and privacy settings
Polish households have much lower ownership of virtual assistants
Ownership of wearable devices above global average
Visits to health-related/medical sites much higher than global average
Over 50% of Gen Z/Millennials take part in online video-gaming weekly