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Staple Foods in South Africa

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2021 has been a difficult year for staple foods in South Africa, following the emergence of the pandemic and the local economic recession. Prior to COVID-19, South Africa had already entered a recession. Well into 2021, consumers were still under extreme financial pressure and reduced non-essential spending. Unemployment reached an all-time high in 2021 due to further restrictions, which has also had a further impact on foodservice, while the sluggish rollout of the country's vaccination program...

Euromonitor International's Staple Foods in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CSZA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Staple foods in 2021: The big picture Key trends in 2021

Competitive Landscape

Channel developments What next for staple foods? CHART 1 taple Foods Value Sales Growth Scenarios: 2019-2026 CHART 2 taple Foods Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2016-2021 Table 2 Sales of Staple Foods by Category: Value 2016-2021 Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021 Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021 Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Staple Foods by Format: % Value 2016-2021 Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026 Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026 Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Unpackaged leavened bread sees recovery following poor performance in 2020 Dessert mixes continues to receive boost from home-baking trend Wider offer of vegan baked goods available with private label leading innovation

PROSPECTS AND OPPORTUNITIES

Tough economic times ahead with consumer spending expected to remain under pressure Demand for speciality products expected to increase as consumers prioritise their health Growing demand for high quality ingredients in packaged cakes and pastries

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2016-2021 Table 14 Sales of Baked Goods by Category: Value 2016-2021 Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021 Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021 Table 17 Sales of Pastries by Type: % Value 2016-2021 Table 18 NBO Company Shares of Baked Goods: % Value 2017-2021 Table 19 LBN Brand Shares of Baked Goods: % Value 2018-2021 Table 20 Distribution of Baked Goods by Format: % Value 2016-2021 Table 21 Forecast Sales of Baked Goods by Category: Volume 2021-2026 Table 22 Forecast Sales of Baked Goods by Category: Value 2021-2026 Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

BREAKFAST CEREALS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Muesli and granola receives boost from new and specialised variants Children's breakfast cereals perceived to be unhealthy and expensive Brands highlight fortification through front of pack claims to attract health-conscious consumers

PROSPECTS AND OPPORTUNITIES

Bulk offerings important to meet consumer demand for value for money Innovation within protein-packed breakfast cereals expected to increase Fibre and superfoods will be vital to attract health-conscious consumers

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2016-2021 Table 26 Sales of Breakfast Cereals by Category: Value 2016-2021 Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021 Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Breakfast Cereals: % Value 2017-2021 Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021 Table 31 Distribution of Breakfast Cereals by Format: % Value 2016-2021 Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026 Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026 Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Tiger Consumer Brands disposes of troubled processed meat business ncreasing demand for plant-based meat substitutes as consumers prioritise health Processed seafood continues to experience stable demand due to shelf stable format

PROSPECTS AND OPPORTUNITIES

Prices and health concerns expected to influence demand Price pressure threatens processed poultry sales Young adults expected to drive demand for meat substitutes

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021 Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021 Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021 Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021 Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2016-2021 Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2016-2021 Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2016-2021 Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2016-2021 Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2016-2021 Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021 Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021 Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021 Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026 Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

RICE, PASTA AND NOODLES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing at-home cooking sustains demand for pantry staples like pasta and rice Pantry stocking leads to rise in bulk purchases, even among lower-income consumers Noodles sees strong gains with offer of value and convenience

PROSPECTS AND OPPORTUNITIES

Rising price of rice and pasta expected to impact the competitive landscape Health and wellness to take a backseat to price Further protein-packed pasta options expected to emerge as plant-based lifestyles gain momentum

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021 Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021 Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021 Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021 Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2016-2021 Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021 Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021 Table 69 NBO Company Shares of Rice: % Value 2017-2021 Table 70 LBN Brand Shares of Rice: % Value 2018-2021 Table 71 NBO Company Shares of Pasta: % Value 2017-2021 Table 72 LBN Brand Shares of Pasta: % Value 2018-2021 Table 73 NBO Company Shares of Noodles: % Value 2017-2021 Table 74 LBN Brand Shares of Noodles: % Value 2018-2021 Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021 Table 76 Distribution of Rice by Format: % Value 2016-2021 Table 77 Distribution of Pasta by Format: % Value 2016-2021 Table 78 Distribution of Noodles by Format: % Value 2016-2021 Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026 Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026 Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026 Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026

PROCESSED FRUIT AND VEGETABLES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Frozen is the new fresh due to pantry-stocking trend Ongoing smoothie trend boosts demand for frozen fruit Home-cooking trend boosts shelf stable tomatoes and frozen processed potatoes

PROSPECTS AND OPPORTUNITIES

Consumers expected to switch to affordable brands to stretch household budgets Beans set to benefit from affordability and growing plant-based lifestyles Leftover culture expected to boost processed vegetables

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021 Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021 Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021 Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021 Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2016-2021 Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021 Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021 Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021 Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026 Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026 Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026 Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

PROCESSED FRUIT AND VEGETABLES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Frozen is the new fresh due to pantry-stocking trend Ongoing smoothie trend boosts demand for frozen fruit Home-cooking trend boosts shelf stable tomatoes and frozen processed potatoes

PROSPECTS AND OPPORTUNITIES

Consumers expected to switch to affordable brands to stretch household budgets Beans set to benefit from affordability and growing plant-based lifestyles Leftover culture expected to boost processed vegetables

CATEGORY DATA

Table 83 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021 Table 84 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021 Table 85 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021 Table 86 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021 Table 87 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2016-2021 Table 88 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021 Table 89 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021 Table 90 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021 Table 91 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026 Table 92 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026 Table 93 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026 Table 94 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026