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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in Malaysia.
Euromonitor's Megatrends in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Home-grown news app includes option to filter out bad news
Mobile apps have become a part of daily urban life
Millennials are the most tech-orientated cohort
Consumers are concerned with managing their online privacy
Millennials are the most likely to both protect and share their data
Friends and family are still the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
Grand Hyatt restaurant replicates round-the-world flight experience
Real world experiences are still the most valued
Millennials are the most prepared to spend money on experiences
Consumers turn to online socialising amid pandemic
People are prioritising safety when it comes to travel
Millennials are the most eager to switch to face-to-face activities
Middle class reset
E-wallet Boost launches new, user-friendly rewards scheme
Almost half of Malaysians choose a minimalist lifestyle
Baby boomers are the biggest bargain-hunters
Repurposing is starting to lose its stigma
Younger consumers are the most frugal
Premiumisation
Escentials launches luxury omnichannel concept in Malaysia
Most Malaysians yearn for a simpler life
Millennials are the most individualist cohort
Most consumers are confident in the value of their investments
Many are willing to pay more for novelty, quality and comfort
Shifting market frontiers
Veggies.my empowers local farmers and helps families in need
Malaysians are open to international products and cultures
Almost a third of Generation Z expect to work abroad in future
Baby boomers are the most supportive of local business
Shopping reinvented
Sunway Malls launches new virtual mall concept
In-store is still the preferred channel for physical goods
Almost half of consumers follow companies on social media
Millennials are the most likely to digitally engage with brands
Sustainable living
Desalination pod designed to provide drinking water for sea nomads
Malaysians are keen to support eco and ethical issues
Reducing plastics use is the top environmental concern
Half of consumers are keen to share their opinions on media
Recyclable and biodegradable packaging are considered most sustainable
Wellness
Nanka launches plant-based and hybrid plant/meat patties
Malaysians are ahead of global peers in most wellness activities
Baby boomers are the most likely to take health supplements
Massage is the most common antidote to stress
Millennials are embracing health tech
Consumers are cautious about health and safety amid pandemic
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