No products
More info
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Malaysia.
Euromonitor's Consumer Values and Behaviour in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Values market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumers are more willing to spend money in order to save time
Millennials want to engage with brands to influence product innovation
Younger cohorts prefer branded products to non-branded alternatives
Malaysians more upbeat about future happiness, finances and freedom
High expectations of more activities shifting to in-person
Younger generations expect to work more in the future
Outlook on more community engagement higher than global average
Consumers are concerned about the future impact of climate change
Generation Z not as concerned about future impact of climate change
All generations highly active keeping in touch with friends/family virtually
Over 40% want to live in area with limited air pollution
Over a quarter of respondents want a multifunctional living space
High preference for takeaway/ready-made food and eating out
Convenience of food delivery curbs desire for home cooking
Millennials and Generation X do not have time to cook
Consumers look for healthy ingredients in the foods they eat
Nutrition label information more important to older generations
To have a job that offers a strong work-life balance is a top priority
Older generations have greater preference for working at home
Earning a high salary top work priority, but job security also favoured
Younger generations want high salaries; older cohorts want job security
Consumers have a strong desire to simplify their lives
Younger generations feel under more pressure to get things done
Regularly keeping in touch online has outpaced in-person socialising
All generations have embraced online get togethers
Shopping is still the most popular monthly leisure activity
Millennials are the most avid leisure shoppers
Nearly 60% run or jog at least once a week
Nearly 40% of millennials ride a bike regularly
Massage is by far the most popular stress reduction activity
Generation X more likely than other generations to use herbal remedies
Consumers are active in their efforts to have a more positive impact
Generation Z feel less positive about their impact on the environment
Consumers actively reducing use of plastics and food waste
All generations are trying to reduce their use of plastics
Donations to charities supporting the environment higher than average
Using sustainable packaging and circular economy priority for baby boomers
Half of consumers share their opinions on social/political issues on media
Baby boomers make purchase decisions based on company/brand ethos
Malaysian consumers focus on shopping for bargains
Baby boomers most enthusiastic about visiting shopping centres
Nearly half of consumers cutting back and only buying necessary items
Millennials more interested in seeking out strong or well-known brands
Consumers still prefer to buy physical goods in-store
All generations purchase food for takeaway or delivery on their phones
Consumers expect to increase their spending on health and wellness
Older generations also intend to spend more on groceries
Low expectation that more everyday activities will be shifting online
All cohorts actively manage their online privacy
Nearly half of consumers interact with companies/brands online
Millennials most actively buy items from social media platforms
More than half of consumers use a mobile banking service every week
Millennials and Gen X more frequent users of in-store mobile payments