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Staple Foods in Thailand

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Staple foods will continue to fare well during the COVID-19 pandemic, and will continue to grow strongly in 2021, albeit a reduced rate from the previous year. Lockdowns in 2021 have been more frequent and stricter and foodservice venues have seen forced closures with only food delivery allowed at certain points in the year. However, these measures only affect certain parts of the country, with lockdowns being implemented only where it is necessary, preventing the whole of Thailand from sufferin...

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CSTH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Staple foods in 2021: The big picture Key trends in 2021

Competitive Landscape

Channel developments What next for staple foods? CHART 1 Staple Foods Value Sales Growth Scenarios: 2019-2026 CHART 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2016-2021 Table 2 Sales of Staple Foods by Category: Value 2016-2021 Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021 Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021 Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Staple Foods by Format: % Value 2016-2021 Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026 Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026 Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Healthier options gain popularity, consumers stockpile packaged cakes President Bakery remains top player despite new launches from CPRAM Co Convenience wins out in baked goods' distribution as retailers adapt to new operating conditions

PROSPECTS AND OPPORTUNITIES

Indulgence and full consumption experience to become more important Healthier options to gain momentum in post-pandemic Thailand Convenience to remain key in baked goods' distribution

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2016-2021 Table 14 Sales of Baked Goods by Category: Value 2016-2021 Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021 Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021 Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021 Table 19 Distribution of Baked Goods by Format: % Value 2016-2021 Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026 Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026 Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Breakfast cereals benefits from extended time at home and health trends Children's breakfast cereal remains most popular, though muesli and granola sees the fastest growth Nestle's remains top player; new launches focus on health trend

PROSPECTS AND OPPORTUNITIES

Convenience and health expected to be key breakfast cereals trends Innovations expected in children's breakfast cereals Breakfast cereals' positioning as healthy snack option set to gain importance

CATEGORY DATA

Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021 Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021 Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021 Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021 Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021 Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021 Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026 Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026 Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decelerating growth for shelf-stable seafood and processed meat Consolidated competitive landscape with CP and Roza remaining top brands New launches and special offers remain key to player performance

PROSPECTS AND OPPORTUNITIES

Versatility and convenience to underpin continued popularity Health concerns to remain a threat to growth in processed meat Strong potential for growth in plant-based meat substitutes as more consumers choose sustainable food products

CATEGORY DATA

Table 68 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021 Table 69 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021 Table 70 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021 Table 71 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021 Table 72 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2016-2021 Table 73 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2016-2021 Table 74 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2016-2021 Table 75 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2016-2021 Table 76 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2016-2021 Table 77 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021 Table 78 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021 Table 79 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021 Table 80 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026 Table 81 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category affected by supply chain and health issues, and consumer priorities Supply shortages and economic downturn hamper growth rates Limited innovation results in muted growth or share decline for top players

PROSPECTS AND OPPORTUNITIES

Fresh alternatives represent growing competition as health awareness increases Post-pandemic recovery of foodservice to influence retail demand Growth potential for frozen categories thanks to greater visibility in modern retailing channels and convenience of purchasing year-round

CATEGORY DATA

Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021 Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021 Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021 Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021 Table 39 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2016-2021 Table 40 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021 Table 41 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021 Table 42 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021 Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026 Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026 Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026 Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rice, pasta and noodles' long shelf life make them good in a crisis, with instant noodles a particular favourite Both rice and pasta see rising value sales, though pasta is still a niche Players launch new products and utilise online support to boost share

PROSPECTS AND OPPORTUNITIES

Rice to continue enjoying rising popularity with more entrants expected Polarisation in spending expected with economy and premium offerings set to outperform mid-priced options Health to become an increasingly important issue across categories

CATEGORY DATA

Table 47 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021 Table 48 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021 Table 49 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021 Table 50 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021 Table 51 Sales of Instant Noodles by Leading Flavours: Rankings 2016-2021 Table 52 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021 Table 53 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021 Table 54 NBO Company Shares of Rice: % Value 2017-2021 Table 55 LBN Brand Shares of Rice: % Value 2018-2021 Table 56 NBO Company Shares of Pasta: % Value 2017-2021 Table 57 LBN Brand Shares of Pasta: % Value 2018-2021 Table 58 NBO Company Shares of Noodles: % Value 2017-2021 Table 59 LBN Brand Shares of Noodles: % Value 2018-2021 Table 60 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021 Table 61 Distribution of Rice by Format: % Value 2016-2021 Table 62 Distribution of Pasta by Format: % Value 2016-2021 Table 63 Distribution of Noodles by Format: % Value 2016-2021 Table 64 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026 Table 65 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026 Table 66 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026 Table 67 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026