Consumer Values and Behaviour in Egypt

TABLE OF CONTENTS

Consumer Values and Behaviour in Egypt

Consumers like to try new products and prefer branded goods

Boomers want to engage with brands to influence product innovation

Baby Boomers prefer branded goods to non-branded alternatives

Egyptians are optimistic about their future, but will not be working less

Half of consumers feel they will work more than they do now in future

Although Gen Z feel they will work more in future, life will be better

Community engagement is important to Egyptians

Over 40% feel that climate change will have greater impact on their lives

Gen Z feel strongest that they will more engaged with their community

All generations are highly connected with friends and family virtually

Homes in areas with better air quality important to Egyptians

Households want good access to public transport

Egyptian consumers enjoy the convenience of eating out and ordering in

Cooking is not widely shared in Egyptian households

Millennials do not have time to cook, and lack enthusiasm for it

Consumers seek healthy ingredients in the foods they eat

Healthy eating and a more flexitarian diet for younger cohorts

Low expectations to work at home and have a strong work-life balance

Millennials more focused on jobs that offer a strong work-life balance

Earning a high salary is a top work priority

Millennials want to work for a successful company offering high salaries

Over 60% are looking for ways to simplify their lives

Baby Boomers feel under most pressure to get things done

Over a third socialise with friends online every week

Baby Boomers enjoy going out for day trips more than other cohorts

Shopping is the most frequent leisure activity

Older generations leisure shop more regularly than younger cohorts

Walking or hiking the most frequent type of exercise for Egyptians

Baby Boomers enjoy regular group fitness classes

Massage and spa visits popular stress-reduction activities

Millennials rely on meditation and sleep aids for stress reduction

Nearly 60% are trying to have a more positive impact on the planet

Baby Boomers are more actively trying to have a more positive impact

Sustainability practices not as vigorous as global average

Older generations taking action to reduce food waste

Nearly a quarter of consumers like to buy from purpose-driven brands

Millennials more focused on repairing items than buying new

Consumers prefer to support companies/brands that share their ethos

Boomers want to buy from brands that support issues they value

Consumers buying less to afford higher quality

Millennials and Gen X focus more on bargain hunting when shopping

Over 30% of consumers are cutting back on buying unnecessary items

Gen Z more interested in personalised/tailored shopping experiences

Consumers more inclined to shop via smartphones than other channels

Smartphones are the purchase channel of choice for all generations

Egyptians are focused on increased spending on health and wellness

Millennials have strong intentions to increase spending on education

High proportion of single households intend to increase their savings

Over half feel it is important to cultivate their personal brand online

Managing data and privacy settings more important to older cohorts

Nearly 30% have bought something via a social media platform recently

Millennials more engaged with companies/brands online

Consumers highly reliant on their mobile devices for all services

Older cohorts actively use their mobile device to compare prices in store