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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends, and insights as to how each trend has manifested in Egypt.
Euromonitor's Megatrends in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
RabbitMart promises 20-minute delivery of convenience items
Egyptians use apps for a wide range of daily activities
Tech use is highest among Baby Boomers
Consumers are protective of their personal data
Baby Boomers pay the most attention to data settings
Friends and family remain the most trusted sources of information
Return to face-to-face activities expected post-pandemic
Experience more
Layalina Ramadan Tent offers unique outdoor experience at ZED Park
Consumers enjoy all types of experience
Baby Boomers are most prepared to spend money on experiences
Online socialising is more common than face-to-face amid pandemic
Travellers prioritise relaxation
Gen X are the most in favour of shifting to online activities
Middle class reset
Sympl offers consumers a straightforward way to spread costs
Egyptians are reluctant to cut back on spending, despite the downturn
Millennials are the most likely to seek bargains
Repurposing trend is gaining traction
Almost a quarter of Gen Z will cut down on future purchases
Premiumisation
Yumamia introduces premium frozen meal delivery service
Consumers are looking for ways to make life simpler
Baby Boomers are the most individualistic cohort
Most Egyptians are confident in their long-term investments
Consumers seek a combination of quality and value
Shifting market frontiers
Match-owned dating app Hawaya is tailored to local preferences
International products are less widely available than before pandemic
Older consumers are the most open to experiencing new cultures
Gen X are the most focused on supporting local businesses
Shopping reinvented
Amazon.eg set to shake up the e-commerce arena
Smartphones are now the main shopping method in all categories
Egyptians are engaging more with brands on social media
Millennials are most likely to interact with companies
Sustainable living
Innovative device turns salt lake water into rain for agriculture
Giving back to those in need is important in Egyptian culture
Reducing food waste is the top environmental concern
Consumers are reluctant to share their political opinions
Recyclable and glass packaging are seen as most sustainable
Wellness
Newly launched EvenButter produces 100% natural nut butters
More than half of Egyptians regularly take health supplements
Baby Boomers are the most physically active cohort
Meditation, massage and spas are used to unwind
Egyptians have strongly embraced health tech
Consumers are cautious about health and safety amid pandemic
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