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Consumer Types in Egypt

M00014167

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While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor International's Survey team has looked beyond standard demographics to create distinct, personality-driven consumer types at global and country levels.

Euromonitor's Consumer Types in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Types market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLEGct

TABLE OF CONTENTS

Scope

Lifestyles country reports series

Why segment consumers by type?

Breakdown of Consumer Types in Egypt

Who is the Undaunted Striver?

Best ways to target the Undaunted Striver

Who is the Empowered Activist?

Best ways to target the Empowered Activist

Who is the Secure Traditionalist?

Best ways to target the Secure Traditionalist

Who is the Cautious Planner?

Best ways to target the Cautious Planner

Who is the Conservative Homebody?

Best ways to target the Conservative Homebody

Age and gender

City size and parental status

Education

Employment (1)

Employment (2)

Income

Euromonitor International's Consumer Types series

How do we create our Consumer Types?