Product Code: WGCN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Upgrading storage demand reinforces large capacity and 4+ door fridge-freezers
Continued upturn of unit prices owing to raw materials costs and premiumisation
Improved appetite for technological innovation creates a more concentrated category
PROSPECTS AND OPPORTUNITIES
Healthy living expected to be the focal point of new product launches
Portable fridges to benefit from self-drive tours
Voice control on smart fridge-freezers becoming increasingly common
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Automatic dryers continues its growth momentum
Delicate fabric care becomes an important added value
Domestic manufacturers gain share
PROSPECTS AND OPPORTUNITIES
Hygiene-centred functionalities to remain the focal point of product development
Popularity of large capacity models leading to slim design
Smart products coupled with laundry care products to be a rising business model
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Momentum continues for dishwashers in 2021
Efficacy still the centre of innovation, but germ-killing a key differentiator to add value
Siemens and Midea continue to lead
PROSPECTS AND OPPORTUNITIES
Dishwashers poised for dynamic growth, led by built-in models
Vertical integration with large cooking appliances emerging but niche
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Production of Dishwashers: Total Volume 2016-2021
Table 83 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resumption of construction and offline retailing cushion the decline
Replacement upgrades bolster unit price growth
Hangzhou Robam maintains its lead
PROSPECTS AND OPPORTUNITIES
Furnished housing policy and the crucial nature of kitchens lead to a positive outlook
Integrated combos to be the core of leading players' strategies
Range cookers to gain further penetration
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 91 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 92 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 96 NBO Company Shares of Ovens: % Volume 2017-2021
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 100 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Freestanding microwaves drives the growth of microwaves
Midea and Galanz continue to dominate
Convenience and healthy eating drive new product development
PROSPECTS AND OPPORTUNITIES
Microwaves expected to post stable growth over the forecast period
Added value will be key for manufacturers of microwaves to differentiate
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2016-2021
Table 108 Sales of Microwaves by Category: Value 2016-2021
Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
Table 115 Production of Microwaves: Total Volume 2016-2021
Table 116 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 117 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth normalises in 2021
Food processors in the spotlight
"New" digital channels nourish the disruption of emerging brands
PROSPECTS AND OPPORTUNITIES
Steady growth ahead for food preparation appliances
Convenience, multifunctionality and aesthetic design key themes for innovation
CATEGORY DATA
Table 120 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New product launches and changing consumer preferences prompt recovery
E-commerce reinforces its dominant position
Growth of coffee machines slows as coffee consumption switches to on-the-go
PROSPECTS AND OPPORTUNITIES
Midea, Supor and Joyoung continue to dominate small cooking appliances in China
Small cooking appliances with multiple functions anticipated to thrive
CATEGORY DATA
Table 131 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 135 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Upright wet and dry vacuum cleaners disrupts the scene
Robotic vacuum cleaners become smarter and more expensive
Localised consumer-centric innovation and communication from disruptors
PROSPECTS AND OPPORTUNITIES
Greater awareness will drive future growth
Online space and digital volumes crucial to attract the Chinese middle class
CATEGORY DATA
Table 143 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal care appliances recovers in 2021
Baby and child-specific personal care appliances gain traction
Demand for selected other personal care appliances increases
PROSPECTS AND OPPORTUNITIES
Demand for personal care appliances will continue, driven by self-care awareness
Opportunities for emerging brands to establish leadership in smaller categories
CATEGORY DATA
Table 155 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 156 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 159 Sales of Body Shavers by Format: % Volume 2016-2021
Table 160 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 161 NBO Company Shares of Personal Care Appliances 2017-2021
Table 162 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air treatment products returns to growth, but air conditioners faces weak demand
Air conditioners embraces more sensible multifunctionality
Gree and Midea consolidate leadership in air conditioners, AUX continues its decline
PROSPECTS AND OPPORTUNITIES
Stable growth expected over the forecast period
Integration in in-home air management offerings as a holistic solution
CATEGORY DATA
Table 168 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 169 Sales of Air Treatment Products by Category: Value 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 175 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 176 Production of Air Conditioners: Total Volume 2016-2021
Table 177 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 179 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 180 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
