Product Code: WGUK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering pandemic increases demand for refrigeration appliances in 2021
Fridge freezers benefits from economy and space-efficiency to register the fastest retail volume growth in 2021
Longevity and new product development engender loyalty for Samsung
PROSPECTS AND OPPORTUNITIES
Recovery of construction and the housing market offers growth opportunities in refrigeration appliances
Growing wine culture and space-efficiency set to push sales of built-in wine coolers/chillers
Value for money demand expected to exert downward pressure on unit prices
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to pre-pandemic lifestyles and recovery of the housing market boost usage and demand
Automatic washer dryers and dryers benefit from lack of drying space in new homes
Global players leverage wide and targeted product ranges and marketing investment to retain their grip on home laundry appliances
PROSPECTS AND OPPORTUNITIES
Changing apartment formats set to boost the demand for automatic dryers and washer dryers
Price advantage expected to maintain dominance of freestanding models
Improving economic conditions and the convenience factor set to accelerate the shift from semi-automatic to automatic washing machines
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dishwashers benefits from convenience aspect as consumers return to pre-pandemic lifestyles
Value over volume growth in 2021 as consumers look for added functions and features
Bosch leverages wide presence and price points to gain ground on Siemens in 2021
PROSPECTS AND OPPORTUNITIES
More stable unit prices expected to push the demand for dishwashers
E-commerce set to benefit from convenience and wide offer at competitive prices
New apartments and new approaches to kitchen design to favour built-in models
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering pandemic fosters demand for large cooking appliances
Space, design and integration benefits boost built-in hobs and ovens
Max Vento leverages good price-quality perception and new product development to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
Turn to built-in hobs and ovens set to spur increase in the average unit price
General shift to built-in anticipated due to preference for modern designs and convenience
Usage and cost factors likely to favour built-in hobs over ovens
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
Table 100 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slower demand growth and a higher average unit price sees faster value than volume growth in 2021
New builds with modern designs increase the popularity of built-in microwaves
Samsung introduces new line of smart microwaves to enhance its modern appeal
PROSPECTS AND OPPORTUNITIES
Price-sensitivity and competition from ovens set to hamper demand for built in models
Freestanding expected to drive volume growth due to price advantages and new models
Room for connected microwaves to emerge as consumers look towards multifunctionality in space-efficient smart apartments
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2016-2021
Table 108 Sales of Microwaves by Category: Value 2016-2021
Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Products fit well with home-centred activities and channel shifts in retailing
Blenders enjoys growth opportunities via home cooking/baking and healthy eating trends
A presence in blenders boosts the performance of international and local players
PROSPECTS AND OPPORTUNITIES
Slow juicers set to benefit from the health and wellness trend to post the fastest retail volume growth
Improving economic conditions the key to unlocking potential in "other" food preparation appliances
Blenders offers lower-priced and more space-efficient alternative to food processors
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers look to standard and espresso coffee machines to replicate the office and foodservice coffee experience in the home
Technology and convenience boost sales of kettles and slow cookers
Affordable ranges favour SEB Groupe and private label
PROSPECTS AND OPPORTUNITIES
Moderate overall growth due to saturation, although areas with strong growth potential remain
Coffee culture and increasing affordability set to pique interest in coffee machines
Health eating and convenience trends favour slow cookers over alternatives
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater cleaning frequency due to the lingering pandemic sustains demand growth
More modern, efficient and convenience formats bite into cylinder vacuum cleaners' retail volume share
SEB Groupe and Samsung compete fiercely through strong standard portfolios and innovation
PROSPECTS AND OPPORTUNITIES
Higher health and hygiene awareness set to help push demand for vacuum cleaners
Improving economic conditions and strong marketing expected to pique interest in "effortless" robotic vacuum cleaners
Price and power advantages likely to maintain dominance of cylinder vacuum cleaners
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Transfer of hair care regimes to the home boosts sales of hair care appliances
Heightened awareness of health and hygiene boosts "other" oral care appliances
Dyson's investments pique the interest of higher-end consumers
PROSPECTS AND OPPORTUNITIES
Growing interest in appearance with the return to pre-pandemic lifestyles expected to stimulate development in hair care appliances
Wider range and growing awareness of oral hygiene set to push sales of oral care appliances
Electric facial cleansers to benefit from the development of skin care, while maturity and economic recovery may dampen the growth potential of body shavers
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Split air conditioners benefits as remote working encourages investment in a comfortable home environment
Consumers looking for clean air and virus protection purchase humidifiers and air purifiers
Competitive prices support Midea Group's share growth, while Samsung leverages new product development and brand recognition to grow sales
PROSPECTS AND OPPORTUNITIES
Air purifiers set to see demand grow due to rising health and hygiene awareness
Consumers look to humidifiers to allay growing pollution concerns
Switch to split air conditioners to make living spaces more comfortable expected to come at the expense of cooling fans
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
