Product Code: CHPT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Acetaminophen continues to drive demand
Social distancing reduces spread of other viruses including colds, limiting demand for other types of analgesics
Main players adapt their strategies to new constraints
PROSPECTS AND OPPORTUNITIES
New habits likely to further limit spread of viruses over early part of forecast period
Poor growth perspectives due to maturity
Competitors expected to invest in new products
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall declining trend for category in 2021 due to limited social interaction and stringent hygiene routines
Antihistamines/allergy remedies (systemic) registers positive growth
Lack of investment from some players due to limited sales
PROSPECTS AND OPPORTUNITIES
Full recovery unlikely over the forecast period
Rising number of consumers to suffer from allergies
Herbal/traditional products to gain further share
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal improvement in demand for digestive remedies in 2021 as Portuguese slowly return to out of home consumption occasions and travel
Laboratorio Medinfar acquires Aero-OM
Prevention gains ground, offering competition to category
PROSPECTS AND OPPORTUNITIES
Recovery driven by return to pre-pandemic lifestyles
Increasing number of consumers suffer from gastrointestinal troubles
Mature category to experience slowing growth rates compared to review period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales recovery from low declines of 2020
Antiparasitics to grow strongly after major decline
No major changes within the competitive landscape
PROSPECTS AND OPPORTUNITIES
Rising awareness and improving consumer knowledge to support self-medication
Maturity likely to slow down growth potential for some dermatologicals
Valuable category leads to further innovation
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Portuguese consumers pursue healthier habits
NRT patches and NRT gums remain most popular formats
NiQuitin by Perrigo strengthens overall leadership
PROSPECTS AND OPPORTUNITIES
Healthier habits and return to more regular sports will have positive impact on demand
Stricter enforcement of regulations for tobacco products to encourage further fall in smoking prevalence
E-vapour products and heated tobacco could represent a threat to growth
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite low declines predicted for 2021, stress caused by pandemic results in ongoing notable demand for sleep aids
Herbal/traditional products continue to dominate sleep aids
Fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Undynamic performance over forecast period but sleep aids will remain relevant category due to stable consumer base
Changing profile of consumers suffering from sleep disorders
Consumers search for alternative methods of relaxation and sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher prevalence of eye-related problems sustains sales
Allergy eye care outperforms standard options
Branded players dominate eye care
PROSPECTS AND OPPORTUNITIES
Allergy eye care set to remain more dynamic performer over forecast period
Greater use of electronic devices and ageing population to sustain demand for standard eye care
Advanced technologies and competition from prescription market could represent threat to faster growth
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wound care begins recovery in 2021 due to return to out of home activities
Struggle to return to pre-pandemic levels due to early 2021 restrictions
Mature competitive landscape, with a strong presence of private label
PROSPECTS AND OPPORTUNITIES
Growth to be sustained by sporting activities
Maturity of wound care has potential to limit faster growth
Potential for further penetration of e-commerce
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining sales in 2021 following 2020's boom
Multivitamins remains bestseller
Laboratorios Pfizer retains leadership of vitamins with its Centrum brand
PROSPECTS AND OPPORTUNITIES
Consumers' rising interest in vitamins should be a lasting trend
Multivitamins expected to retain greater popularity
Changing dietary habits support sales of vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal decline for sales in 2021 after 2020's impressive growth rates
Contrasting consumer behaviour regarding dietary supplements
Brands invest in offering specific value products
PROSPECTS AND OPPORTUNITIES
Pandemic likely to have long-term positive impact on demand for dietary supplements
Product development will focus on new combinations
Probiotic supplements predicted to remain strongest performer
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Holistic approach towards health and wellness drives category sales
Rising importance of self-image
Herbalife retains convincing leadership of weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Stable demand expected over forecast period
Scepticism remains regarding some weight management products
Direct selling remains leading distribution channel
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition begins its recovery after 2020's declines
Convenience is driving consumers' purchasing decisions
Increasingly competitive landscape
PROSPECTS AND OPPORTUNITIES
Growth to be sustained by healthy lifestyles and greater uptake of sports and exercise
Players expected to invest in wider portfolios
E-commerce expected to grow despite high penetration
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing penetration as Portuguese consumers search for more natural options
Herbal/traditional sleep aids and herbal/traditional dietary supplements to decline following 2020's strong performances
Arkopharma Laboratorios SA leads highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Pandemic expected to have a long-lasting positive impact on the category
Flat growth expected for herbal/traditional sleep aids over forecast period
Limited growth due to scepticism from many consumers
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric dermatologicals and nappy (diaper) rash treatments drive demand in 2021
Paediatric vitamins and dietary supplements to decline after 2020's significant growth
Laboratorio Medinfar Produtos Farmaceuticos to retain leadership in 2021
PROSPECTS AND OPPORTUNITIES
Preventative behaviour to drive sales of paediatric vitamins and dietary supplements
Paediatric dermatologicals expected to register stable demand
Declining birth rate limits stronger growth prospects
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
