Product Code: WGPH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
More time spent at home supports demand for higher-capacity refrigeration appliances
Focus on power ratings due to rising energy prices
New launches focus on AI technology to complement energy-saving features
PROSPECTS AND OPPORTUNITIES
Aspirational purchases are a potential driver of future growth
Energy efficiency will remain a key factor in future purchases
Reliance on reviews and social media networks for additional product knowledge
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 50 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 marks renewed growth for home laundry appliances
Surging electricity prices push consumers towards energy-efficient home laundry appliances
Focus on premiumisation and innovation by category players
PROSPECTS AND OPPORTUNITIES
Continued consumer education will push premiumisation in the forecast years
Brands to explore commercial formats to capture a bigger share
Continued focus on increased hygiene and cleanliness in a more efficient format
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 56 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 66 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tabletop dishwashers drive growth in dishwashers in 2021
Requirement for professional installation continues to be a barrier for built-in dishwashers
Focus on low introductory price to get consumers interested
PROSPECTS AND OPPORTUNITIES
Economic options expected to support continued growth in dishwashers
Greater education on the benefits of dishwashers will encourage purchases in the future
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2016-2021
Table 72 Sales of Dishwashers by Category: Value 2016-2021
Table 73 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 74 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 75 Sales of Dishwashers by Format: % Volume 2016-2021
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 77 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 78 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 79 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 80 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 81 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rise in home cooking contributes to growth of large cooking appliances
Importance of interior kitchen design in decision-making
Retailers try to bring products and services closer to customers to increase demand
PROSPECTS AND OPPORTUNITIES
E-commerce to serve as an alternative distribution channel for large cooking appliances
Longevity of appliances to increase sales in the future
Small cooking appliances could negatively affect the growth of large cooking appliances
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 85 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 88 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 89 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 93 NBO Company Shares of Ovens: % Volume 2017-2021
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 96 NBO Company Shares of Cookers: % Volume 2017-2021
Table 97 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 99 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion contributes to recovery of microwaves
Microwaves are seen as an important tool to deactivate COVID-19
Innovation via multifunctionality helps increase demand
PROSPECTS AND OPPORTUNITIES
All-in-one and smart functionality will help push growth over the forecast period
Affordable models to remain in demand
Continued growth for e-commerce channels
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2016-2021
Table 105 Sales of Microwaves by Category: Value 2016-2021
Table 106 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 107 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 109 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 110 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 111 Distribution of Microwaves by Format: % Volume 2016-2021
Table 112 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 113 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed performance for food preparation appliances in the Philippines
E-commerce is a growing distribution channel for food preparation appliances
New launches focus on all-in-one convenience
PROSPECTS AND OPPORTUNITIES
Heavy discounts, bundling and freebies will remain strategies for increasing sales
Persistence of consumer habits gained over the pandemic to help support future demand
Players will continue using e-commerce and social media presence to stimulate demand and educate consumers
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 117 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Small cooking appliances grows because of the continued healthy cooking trend
The growth of third wave coffee helps support the growth of coffee machines
New launches focus on increased health and smart functionality innovations
PROSPECTS AND OPPORTUNITIES
Continued blurring of categories towards multi-cooker functions
E-commerce to continue providing options for various income segments
Possible competition with multipurpose microwaves
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 128 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 131 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand for vacuum cleaners grows due to continued home seclusion
Cordless stick vacuum cleaners favoured for ease of use
Accessible pricing continues to drive purchases towards e-commerce
PROSPECTS AND OPPORTUNITIES
Increasing adoption of smart household appliances to complement busy lifestyles
E-commerce will remain a strong distribution channel for vacuum cleaners
Demand for convenience and increasing incomes will help sustain growth
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 140 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal care products sustained by do-it-yourself trend
Hybrid work from home and work from office environment pushes a return to growth
Oral health is a part of the self-care trend
PROSPECTS AND OPPORTUNITIES
Use of social media influencers and celebrity endorsers to influence demand
Use of e-commerce to bolster sales
Continued consumer education on skin care could lead to the growth of electric facial cleansers
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 152 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 155 Sales of Body Shavers by Format: % Volume 2016-2021
Table 156 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 157 NBO Company Shares of Personal Care Appliances 2017-2021
Table 158 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air treatment products experiences growth due to continued hygiene requirements caused by the pandemic
Energy rating is a priority for air treatment products, especially for air conditioners
Innovations in air conditioners focus on energy efficiency and hygiene
PROSPECTS AND OPPORTUNITIES
Energy ratings will continue to influence purchase choices within air treatment products
Reliance on reviews and social media networks for additional product knowledge
Health concerns will remain central to innovation
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 165 Sales of Air Treatment Products by Category: Value 2016-2021
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 171 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 172 Production of Air Conditioners: Total Volume 2016-2021
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
