Product Code: WGTW
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 sees mixed results as a major outbreak of COVID-19 puts the brakes on growth
More space and greater energy efficiency important attractions
E-commerce thriving as COVID-19 hits store-based sales
PROSPECTS AND OPPORTUNITIES
Panasonic heading into the forecast period in a strong position
Freezers set to benefit from the need for more storage
Local players focus on value
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 51 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Energy efficiency and mildew protection key concerns among manufacturers and consumers
Drying functionality and larger capacity models winning over consumers
E-commerce benefits from spike in COVID-19 cases
PROSPECTS AND OPPORTUNITIES
Competition expected to intensify as players vie for share in a post-COVID-19 world
Domestic players looking to gain advantage over international rivals
Automatic dryers and washer dryers set for further growth with imported brands taking centre stage
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 57 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 67 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bosch picks up share thanks to successful marketing strategy
Built-in models find favour in a post-COVID-19 Taiwan
Brands focus on online marketing and group purchases to drive growth
PROSPECTS AND OPPORTUNITIES
Increased health and hygiene concerns set to continue driving growth with Bosch at the helm
Affordable table-top brands could find favour with younger consumers
E-commerce set for bigger role in dishwashers as competition intensifies
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2016-2021
Table 73 Sales of Dishwashers by Category: Value 2016-2021
Table 74 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 75 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 76 Sales of Dishwashers by Format: % Volume 2016-2021
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 78 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 79 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 80 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 81 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 82 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Large cooking appliances sees slower growth after surge in COVID-19 cases in May 2021
Increased focus on healthy and energy efficiency set to drive sales and new product development
Ovens struggling to find an audience
PROSPECTS AND OPPORTUNITIES
Sakura set for bright future in large cooking appliances
Polarised performances projected within large cooking appliances over the forecast period
Sales of large cooking appliances directly linked to the performance of Taiwan's housing market
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 86 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 89 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 90 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 94 NBO Company Shares of Ovens: % Volume 2017-2021
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 99 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Freestanding microwaves remain an important tool in many local kitchens
Multifunctional products finding favour in cramped kitchens
COVID-19 pushes consumers online
PROSPECTS AND OPPORTUNITIES
Stability projected within microwaves as category reaches maturity
Local brands looking to compete on price
Freestanding microwaves set to benefit from shift to e-commerce
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2016-2021
Table 105 Sales of Microwaves by Category: Value 2016-2021
Table 106 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 107 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 109 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 110 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 111 Distribution of Microwaves by Format: % Volume 2016-2021
Table 112 Production of Microwaves: Total Volume 2016-2021
Table 113 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 114 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion boosts sales but lack of new product innovation limits stronger gains
Demands vary between different demographics in Taiwan
Mixers sees dynamic growth as interest in home baking grows
PROSPECTS AND OPPORTUNITIES
Modest growth projections for food preparation appliances with portable blenders being an area to watch
Local and international brands deploying different strategies
Group buying seen as having further potential
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 118 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales benefit from home seclusion in 2021
Developing coffee culture benefiting sales
Rice cookers central to Taiwanese cooking
PROSPECTS AND OPPORTUNITIES
Sales of rice cookers set to remain key to overall growth
Chinese brands could disrupt the landscape with cheaper products
Innovative marketing could help deliver results for coffee machines
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 129 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 132 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion places the microscope on dust mites
Stick vacuum cleaners benefit from lighter weight, portability and increased functionality
Consumers turn to robots as COVID-19 fears spark panic
PROSPECTS AND OPPORTUNITIES
Stick vacuum cleaners set to dominate with Dyson leading the way
Competition expected to intensify as new players enter the market
Digital marketing and online sales set to be key to sales of vacuum cleaners over the forecast period
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 141 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Younger consumers driving value growth in personal care appliances
Consumers become more demanding when shopping for hair care appliances
Clarisonic's exit leaves a sizeable hole in electric facial cleansers
PROSPECTS AND OPPORTUNITIES
Steady growth predicted with Panasonic leading the way
Imported brands set to increase their dominance
Tescom on the rise
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 153 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 156 Sales of Body Shavers by Format: % Volume 2016-2021
Table 157 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 158 NBO Company Shares of Personal Care Appliances 2017-2021
Table 159 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
A mixed year for air treatment products as Taiwan sees its first major COVID-19 outbreak
Hot summers entice consumers into purchasing air conditioners
Air purifiers benefiting from increased focus on the importance of clean air in the home
PROSPECTS AND OPPORTUNITIES
Air treatment products set for more stable growth led by Panasonic
Local and imported brands set to focus on different areas
Group buying phenomena set to expand
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 166 Sales of Air Treatment Products by Category: Value 2016-2021
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 172 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 173 Production of Air Conditioners: Total Volume 2016-2021
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
