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This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Turkey.
Euromonitor's Consumer Values and Behaviour in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Values market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumers prefer branded goods and like trying new products
All generations like trying new products and services
Baby boomers more attached to branded products than other cohorts
Turks have higher expectations that more activities will shift online
Consumers feel they will be worse off financially in future than global
Gen Z/millennials feel positive about life, but will work more in future
Outlook on increased community engagement reflects global average
Turks are more concerned about the future impact of climate change
Baby boomers most concerned about future impact of climate change
Older generations connect more with friends/family virtually than Gen Z
Good air quality is important to households in Turkey
Over a third want to live in an area with good access to public transport
Turks have a strong preference for home-cooked meals
Lack of time and low levels of shared efforts barriers to cooking
Millennials/Gen X struggle more with finding time to cook
High % of consumers look for healthy ingredients in food
Baby boomers are the most focused on healthy ingredients
A quarter want to have a job that offers a strong work-life balance
Millennials/Gen X more focused on being able to work from home
High salaries are considered most important but job security is also key
All cohorts value a job that offers them a high salary
70% are looking for ways to simplify their lives
Baby boomers feel under more pressure than others to get things done
Socialising with friends online has become the norm
Baby boomers more actively connecting with friends/family online
Shopping as a leisure activity still highly popular in Turkey
Older generations are more enthusiastic leisure shoppers
Over 75% of respondents walk or hike for exercise every week
Baby boomers regularly enjoy a variety of exercises, especially cycling
Herbal remedies most used for stress-reduction in past six months
Baby boomers more likely to use sleep aids than other cohorts
Over 70% are worried about climate change
Older cohorts have the strongest concerns about climate change
Turkish consumers more actively working to reduce food waste
Older cohorts' prime focus is on reducing the use of plastics
Consumers are more likely to buy products from purpose-driven brands
Older cohorts focus on using more energy-efficient products and services
Nearly half share their opinions on social/political issues on social media
Baby boomers more inclined to donate to charities that share their ethos
Consumers are focused on buying fewer, but higher-quality things
Younger generations enjoy visiting shopping centres
Strong brands are sought-after by Turkish consumers
Baby boomers particularly fond of strong or well-known brands
Consumers choose to use their smartphones for most purchases
Smartphone orders for food delivery most popular channel for all cohorts
Nearly a quarter of consumers intend to spend less on holidays
Baby boomers more focused on increased spending on groceries
Single households more focused on saving money than other households
Over half feel it important to cultivate their personal brand online
Baby boomers feel more strongly that targeted ads invade their privacy
Over 30% have recently bought something via a social media platform
Baby boomers more likely to talk to customer representative via social media
Over half of consumers use mobile banking every week
Baby boomers more actively using apps to track their health/fitness