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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Turkey.
Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Spending time with partner is key ; but finding "me time" also wished for
Consumers focus on time for their favourite activities over work
Generation Z feel strongly about setting aside time for favourite activities
Over 70% enjoy being seen as achieving success in life
Tailored/curated experiences come out as a top priority for many
Consumers value new products and services but research them well first
Baby boomers more actively research the products they consume
Home life
Regular virtual connections have become the norm for many households
Except for Generation Z, exercise is a regular home activity
High demand for urban/inner-city homes with clean air
Millennials more focused on living in inner-city/urban environments
Eating habits
Preference for all meal types including home-cooked well above average
Baby boomers order food or eat in a restaurant more than other cohorts
C onsumers value foods that provide health and nutritional benefits
Younger consumers adopting a more flexitarian approach to their diet
A high percentage of consumers like to snack while watching TV/video
Mealtime schedules are more rigid as consumers age
Working life
High salaries are considered most important but job security is also key
All cohorts value a job that offers them a strong work-life balance
Millennials are more focused on jobs that offer high salaries
E xpectation to be self-employed in future higher than global average
Generation Z expect future work opportunities to be found abroad
Sustainable living
Over 70% are worried about climate change
Older cohorts have the strongest concerns about climate change
Turkish consumers more actively working to reduce food waste
Older cohorts' prime focus is on reducing the use of plastics
Consumers are more likely to buy products from purpose-driven brands
Older cohorts focus on using more energy-efficient products and services
Consumers more vocal sharing their opinions than global counterparts
Baby boomers more inclined to donate to charities that share their ethos
Leisure habits
Socialising with friends online has become the norm
Baby boomers more actively connecting with friends/family online
Nearly 30% socialise with friends in-person every week
Older cohorts enjoy regular leisure shopping trips
Generation X take more domestic leisure trips as overseas travel stymied
Travellers prefer to relax in a safe destination with outdoor activities
Millennials look for relaxing holidays above other features
Health and wellness
Over 60% of women take health supplements/vitamins almost every day
Over 75% of respondents walk or hike for exercise every week
Baby boomers regularly enjoy a variety of exercises, especially cycling
Herbal remedies usage for stress reduction higher than global average
Baby boomers more likely to use sleep aids than other cohorts
Shopping habits
Consumers are focused on buying fewer, but higher-quality things
Younger generations enjoy visiting shopping centres
Consumers rely on their social media network more than global average
Baby boomers are influenced more by independent consumer reviews
Convenience motivates subscription uptake rather than saving money
Just over 40% of Turkish consumers still like to see and try items in-store
Younger cohorts more enthused to shop online by free shipping
Access to a variety of brands motivates consumers to shop online
Generation Z more motivated to shop online for best prices
Technology
Over half feel it important to cultivate their personal brand online
Baby boomers feel more strongly that targeted ads invade their privacy
Gaming system ownership higher than global average
Smartwatch ownership much higher than global average
Visits to health-related or medical sites higher than global average
All generations highly engaged on social networking sites