Product Code: WGGB
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Freezers sees a decline in 2021, after a renaissance during the first lockdown
Freestanding appliances sees normalisation in 2021
Average unit price grows due to premiumisation and rising manufacturing and transportation costs
PROSPECTS AND OPPORTUNITIES
Electric wine coolers/chillers expected to continue to thrive
Housing market and replacement purchases likely to limit the decline of refrigeration appliances
Refrigeration capacity, keeping food fresher for longer and energy efficiency top of consumers' wish lists
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Washer dryers and dryers see demand due to interest in high-temperature drying
Average unit price increases due to low price-consciousness and limited stocks
Built-in format sees growth in 2021, but this remains a niche
PROSPECTS AND OPPORTUNITIES
Volume growth and unit prices are likely to stabilise
Hygiene in the spotlight for home laundry innovations, but quick washes are here to stay
Connected washing machines and washer dryers to see growth, but awareness is needed for daily use of smart functions
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 57 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 67 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dishwashers sees a pandemic-related boost in 2021 rather than 2020
Supply chain issues in the midst of the pandemic impact dishwashers
Dishwashers also boosted by changes in lifestyles, with signs of premiumisation
PROSPECTS AND OPPORTUNITIES
Dishwashers set to see further volume growth in the UK
Manufacturers push for wider adoption of smart dishwashers
Water saving and quiet appliances appreciated by UK consumers
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2016-2021
Table 73 Sales of Dishwashers by Category: Value 2016-2021
Table 74 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 75 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 76 Sales of Dishwashers by Format: % Volume 2016-2021
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 78 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 79 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 80 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 81 Production of Dishwashers: Total Volume 2016-2021
Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Large cooking appliances rebounds as the housing market thrives in 2021
Built-in outperforms freestanding in large cooking appliances in 2021
Value sales outperform volume sales as consumers upgrade and make more considered buys
PROSPECTS AND OPPORTUNITIES
Long replacement cycles and high penetration will limit growth in the forecast period
Connected ovens are penetrating UK households as prices are levelling up with non-connected premium models
Manufacturers and retailers need to offer similar experiences online to in-store, as e-commerce will continue growing
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
Table 100 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic proves that freestanding microwaves is still a staple appliance in UK households
Built-in microwaves sees growth in 2021, but remains a niche appliance
Freestanding microwaves does not demonstrate premiumisation in 2021
PROSPECTS AND OPPORTUNITIES
Freestanding microwaves likely to remain essential, but the willingness to invest in advanced models remains low
Built-in microwaves to see growth, but sales will remain limited due to high price tag
Microwave design becoming more important as UK consumers look for stylish appliances
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2016-2021
Table 108 Sales of Microwaves by Category: Value 2016-2021
Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
Table 115 Production of Microwaves: Total Volume 2016-2021
Table 116 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 117 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food processors, mixers and blenders continue to be popular purchases in 2021
Premiumisation in both functions and design increases the average unit price
Product development in countertop mixers keeps consumers interested in 2021
PROSPECTS AND OPPORTUNITIES
Food preparation appliances to witness decline after two years of strong sales
Juice extractors loses out to multifunctional appliances
E-commerce to remain high in the forecast period for food preparation appliances
CATEGORY DATA
Table 120 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Move towards normalisation in 2021, but some categories still see a boost from home consumption
After a spike in sales, breadmakers set to decline rapidly in 2021
Sales via e-commerce remain high in 2021
PROSPECTS AND OPPORTUNITIES
Most small cooking appliances set to see decline over the forecast period
Premium coffee experience at home to favour espresso coffee machines especially
Small cooking appliances that trade on health will remain popular
CATEGORY DATA
Table 131 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 135 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing cleaning habits still support demand for vacuum cleaners, but growth in 2021 is below 2020
More compact vacuum cleaners are clear winners of the pandemic sales boost
Robotic vacuum cleaners increases rapidly and is no longer a niche category
PROSPECTS AND OPPORTUNITIES
Vacuum cleaners is set to quieten down in the post-pandemic period
Pandemic has created an opportunity for growth for steam vacuum cleaners
Robotic vacuum cleaners set to post dynamic growth as innovations bring more practical uses
CATEGORY DATA
Table 143 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion results in significant uptake of hair care appliances in 2020, but the situation normalises in 2021
Female body shavers sees divergent impacts from the pandemic
Electric facial cleansers sees a slight boost but remains a troubled category
PROSPECTS AND OPPORTUNITIES
Laid-back oral care routines during home seclusion have not affected oral care appliances
Leading players in oral care will face more competition from value brands
Saturation in hair care appliances will lead to more premium ranges and men's products
CATEGORY DATA
Table 155 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 156 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 159 Sales of Body Shavers by Format: % Volume 2016-2021
Table 160 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 161 NBO Company Shares of Personal Care Appliances 2017-2021
Table 162 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
The pandemic serves as a further boost to air treatment products in 2021
Flexible working arrangements and the active housing market further support growth in air treatment products
More players and products join the dynamic air purifiers category, stabilising the average unit price
PROSPECTS AND OPPORTUNITIES
Air purifiers set to see further growth as consumers seek multifunctional products
More regular heatwaves provide a positive outlook for air conditioners, but high prices and high ownership of other cooling products likely to limit growth
E-commerce to further strengthen the competition in some categories
CATEGORY DATA
Table 168 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 169 Sales of Air Treatment Products by Category: Value 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 175 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
