Product Code: CHLA
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong deceleration in growth as consumers have less fear of COVID-19 and use up previously bought supplies
Naproxen and adult combination products see most dynamic growth in 2021
GSK Consumer Healthcare maintains newly taken lead over Nycomed
PROSPECTS AND OPPORTUNITIES
Self-medication remains strong due to problems accessing doctors
Stagnant performance expected as declining population hampers growth
Goodbye to aspirin and boost for paediatric analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drastic sales declines as COVID-19 measures cut cases of the common cold
Latvian consumers continue to turn to natural remedies
Category remains fragmented with Fenkarol growing share despite falling results
PROSPECTS AND OPPORTUNITIES
Strong recovery expected in 2022 followed by stagnant results
Seasonality expected to have a greater impact on cough and cold remedies
Increasing prevalence of allergies in Latvia contributes to growth in the forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales are normalising as consumers revert to old lifestyles
Antacids benefits from ease of tablet consumption over adjusting unhealthy diets
Local producers continue to account for a minor share of sales
PROSPECTS AND OPPORTUNITIES
Stagnation anticipated due to decreasing population and healthier diets
Busy lives and wide product availability lead to self-medication
Efficacy set to lead to growing use of proton pump inhibitors over H2 blockers
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers spending on pampering and appearance-related treatments
Home-working and waning stigma supports growth of haemorrhoid treatments
Fewer lice infections due to school closures reduces demand for antiparasitics/lice (head and body) treatments
PROSPECTS AND OPPORTUNITIES
Stagnation forecasted with growing competition from health and beauty
Lessening of social stigma stimulates growth in vaginal antifungals
Visible nature will restrict sales of cold sore treatments in the latter forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline after strong demand in first pandemic year
Plasters see most significant declines as outdoor activities are no longer the norm
With little brand loyalty, private label is prominent within wound care
PROSPECTS AND OPPORTUNITIES
Ageing society drives growth, which is offset by population decline
Rising incidence of diabetes increases demand for advanced wound care products
Private label and added value products set to boost current value sales
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Golden age for vitamins with vitamin D particularly benefitting from professional recommendations
Multivitamins regain demand as consumers seek to improve general wellbeing
Pharma Nord maintains lead in a very fragmented category
PROSPECTS AND OPPORTUNITIES
Normalisation of sales before strong growth as the aging population increasingly use vitamins to aid wellbeing
Hype around vitamin D will continue, as media highlights problems of deficiency
Doubts about multivitamins approach leading to greater segmentation
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2016-2021
Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of education and media attention leads category to miss sales boost that vitamins received
Folk medicines boost popularity of self-medication with certain supplements
Axellus continues to lead a fragmented category with its Moller's brand
PROSPECTS AND OPPORTUNITIES
Lack of clarity over category benefits to severely hamper opportunities for growth
Hard competition to cause increased brand fragmentation
Wide range of distribution channels will likely reduce the share of chemists/pharmacies
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category remains a niche as consumers seek more natural methods of managing their weight
Direct sellers remain strongly relevant despite problematic COVID-19 restrictions
Strength in meal replacement maintains Herbalife Nutrition's clear category lead
PROSPECTS AND OPPORTUNITIES
Continued growth expected to address the high obesity rate and lead a healthier life
Category to benefit as consumers pair category products with natural methods of maintaining a healthy weight
Meal replacement set to gain from the wellness and convenience trends
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins as consumers return to gyms and sports activities
Categories starting to see demand from a more mainstream audience
Weider Global Nutrition leads an increasingly consolidated category
PROSPECTS AND OPPORTUNITIES
Fitness culture to drive growth in sports nutrition
Protein trend is expected to strengthen, as consumer aim to gain muscle mass and lose weight
E-commerce to have greater relevance as consumers seek price deals
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable performance with category remaining relatively unaffected by COVID-19
Climate related malaises sustain stable growth
Strong representation from local companies thanks to consumer trust
PROSPECTS AND OPPORTUNITIES
Well established category with limited growth opportunities
Cough, cold and allergy (hay fever) remedies will continue to lead due to high levels of consumer trust
Growing variety of products, formats and channels will meet consumer needs
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tragic year for category as social distancing reduces spread of colds and viruses
International brands lead as consumers seek trusted products for their children
Availability of formats which appeal to children make parents' lives easier
PROSPECTS AND OPPORTUNITIES
Prevention of health problems boosts paediatric vitamins and dietary supplements
Current value boost due to parents' willingness to spend on children's health
Format innovation and digital strategies to contribute to growth
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
