Product Code: TBAT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 crisis prompts recovery of cigarette sales and major shifts in demand
Cigarette consumption sustained by greater anxiety and stress during pandemic
Limited room for innovations for major players to gain share
RECOVERY AND OPPORTUNITIES
Steady decline in number of smokers fuels decline in sales
Cigarette prices and taxes set at a moderate level to limit the appeal of cross-border trade
Manufacturers set to engage in damage-limitation strategies
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price (Pack of 20) Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and restricted cross-border traffic fuels growth in 2020
Positive factors continue to drive growth of cigars, cigarillos and pipe tobacco
Two largest players strengthen their lead
RECOVERY AND OPPORTUNITIES
Stagnation in fine cut tobacco sales to undermine prospects for smoking tobacco
Resilient performance expected for cigars and cigarillos
Cigar and cigarillos expected to remain driven by new product launches
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
Launch of new brands boost interest in e-vapour and heated tobacco products
Challenges for manufacturers in establishing new brands as category matures
Major global players make inroads in e-vapour and heated tobacco products
RECOVERY AND OPPORTUNITIES
E-vapour products attract new consumers thanks to new product launches
Strong potential increase in the consumer base of heated tobacco products
Future growth trajectory curtailed by new challenges
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 70 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 71 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 73 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 76 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion slows uptake in nascent category
Growing popularity among young adults
Major players focus on new products and advertising to establish new brands
RECOVERY AND OPPORTUNITIES
Legal status of nicotine pouches is subject to change
Major potential for growth by targeting a broad audience
Product differentiation and marketing to cement the dominance of a few brands
CATEGORY DATA
Table 80 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 81 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 82 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 83 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 84 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 85 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
