Product Code: CHKK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand falls due to earlier stockpiling and COVID-19 prevention measures
Topical analgesics/anaesthetic is the most resilient performer in 2021
Competitive landscape remains stable despite trading down by some consumers
PROSPECTS AND OPPORTUNITIES
Robust recovery projected for analgesics from 2022
Adult combination products set to show the fastest development
Value share of e-commerce expected to continue rising
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales plummet due to previous stockpiling and pandemic mitigation efforts
Changed attitudes to COVID-19 further weaken demand
New tablet format helps Theraflu strengthen its overall lead
PROSPECTS AND OPPORTUNITIES
"Immunity debt" and self-medication habits should support solid recovery from 2022
Heavy investment in advertising will help to sustain demand
Further gains likely for e-commerce but chemists/pharmacies will remain dominant
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 fallout boosts overall demand for digestive remedies in 2021
Paediatric diarrhoeal remedies is the best performing category
Price hikes and economic uncertainty encourage trading down to cheaper brands
PROSPECTS AND OPPORTUNITIES
Traditional dietary habits and busier lifestyles will remain key drivers of demand
Pharmacist consultations and marketing activities will reinforce self-medication trend
Convenience expected to be a focal point for innovation
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising health awareness helps to mitigate pandemic-induced declining trend
Medicated shampoos and paediatric dermatologicals are the strongest performers
Bayer retains top place in multinational-led field
PROSPECTS AND OPPORTUNITIES
Improvements in consumer education will continue to boost demand
Haemorrhoid treatments and cold sore treatments set to show fastest growth
Private label penetration unlikely to improve
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion trend continues to depress demand for wound care products
First aid kits is the most dynamic category
Interest in kinesiology tape should pick up in 2021
PROSPECTS AND OPPORTUNITIES
Modest but steady recovery in demand expected from 2022
Competitive landscape set to remain fragmented
Increased price sensitivity may create opportunities for private label development
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2016-2021
Table 36 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Wound Care: % Value 2017-2021
Table 38 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 39 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Multiple factors contribute to dramatic fall in demand for vitamins
Vitamin D proves most resilient due to COVID-19 concerns
Russian and Belarusian brands benefit from heightened price sensitivity
PROSPECTS AND OPPORTUNITIES
Rising health-consciousness will drive steady growth in vitamins consumption
Trading down to cheaper brands set to persist in the short term
Healthier lifestyle habits and use of dietary supplements could temper demand
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2016-2021
Table 42 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 43 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 44 NBO Company Shares of Vitamins: % Value 2017-2021
Table 45 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 46 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for products with immune support positioning remains robust
Probiotic and combination supplements benefit most from preventive health trend
Pandemic-induced stress boosts sales of products with mood/relaxing properties
PROSPECTS AND OPPORTUNITIES
Probiotic supplements expected to show the fastest development
GSK Consumer Healthcare set to increase focus on dietary supplements from 2022
Further gains projected for the direct selling channel
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2016-2021
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 50 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 51 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand contracts as home seclusion makes consumers less figure-conscious
Slimming teas and weight loss supplements hardest hit by COVID-19 fallout
Already dominant position of direct selling strengthened by pandemic downturn
PROSPECTS AND OPPORTUNITIES
Rising health- and image-consciousness expected to boost demand from 2022
Slimming teas projected to be the fastest developing category
Lower regulatory barriers will continue to encourage innovation
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand improves in 2021 as threat from COVID-19 begins to recede
Change in consumer perceptions broadens appeal of sports nutrition products
Glanbia and GTI lose ground as consumers migrate to cheaper brands
PROSPECTS AND OPPORTUNITIES
Solid recovery in 2022 should be followed by sustained growth
Rising social media use bodes well for sports nutrition
Value share of e-commerce expected to continue rising
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2016-2021
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for herbal/traditional cough and cold remedies plummets in 2021
Rising health-consciousness fuels interest in herbal/traditional alternatives
Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Outlook for herbal/traditional products is favourable
Population ageing will help to boost demand
More affordable brands likely to gain ground in most categories
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2016-2021
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for paediatric analgesics and cough/cold remedies falls sharply
Parents remain cautious about self-medicating children
PROSPECTS AND OPPORTUNITIES
Overall demand set to increase steadily throughout the forecast period
Paediatric diarrhoeal remedies expected to be the most dynamic category
Price will remain a secondary concern in purchasing decisions for most parents
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
