Product Code: PLGPH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2016-2021
Table 2 Sales of Personal Accessories by Category: Value 2016-2021
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to growth for bags and luggage though sales continue to be hindered by ongoing restrictions
Industry players engage in discounting campaigns to boost sales and consumer interest
E-commerce proves a godsend for bricks and mortar retailers as consumers move online due to the closure of non-essential stores
PROSPECTS AND OPPORTUNITIES
Recovery in 2021 as society tentatively begins to open and restrictions are lifted
Ongoing popularity of e-commerce as the pandemic creates new shopping habits
Launch and reopening of flagship stores appeal to consumers eager to resume pre-pandemic habits after many months of restrictions
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021
Table 13 Sales of Bags and Luggage by Category: Value 2016-2021
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021
Table 16 Sales of Luggage by Type: % Value 2016-2021
Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020
Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026
JEWELLERY IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for jewellery in 2021 though ongoing restrictions remain problematic as are diminished disposable incomes
Slight easing of restrictions, the resumption of scaled down celebrations and the confidence gained in buying online help to provide a boost to jewellery sales in 2021
Growing perception of jewellery as a financial asset that can be sold during times of crisis benefits jewellery sales
PROSPECTS AND OPPORTUNITIES
Strong rebound for jewellery especially fine jewellery in 2021 and 2022 after which growth begins to moderate
Businesses alter the way they operate, including a switch to e-commerce, especially for costume jewellery
Delayed product launches given the go-ahead as consumers seek to commemorate special occasions and boost their morale
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2016-2021
Table 25 Sales of Jewellery by Category: Value 2016-2021
Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021
Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021
Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021
Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021
Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021
Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021
Table 32 NBO Company Shares of Jewellery: % Value 2016-2020
Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020
Table 34 Distribution of Jewellery by Format: % Value 2016-2021
Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026
Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026
WATCHES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for watches as society slowly reopens although the category faces stiff competition from smart wearables
Industry players focus their marketing on local consumers looking to spend savings built up during the pandemic on watches, with a heavy emphasis on social media
Booming sales of watches via e-commerce due to ongoing government movement restrictions in 2021
PROSPECTS AND OPPORTUNITIES
Industry players seek to diversify their consumer groups
Digital watches pose greater competition to low-end timepieces as established producers of watches enter smartwatches
Industry adopts localised marketing strategies until the pandemic recedes globally, with further investment in e-commerce infrastructure likely
CATEGORY DATA
Table 39 Sales of Watches by Category: Volume 2016-2021
Table 40 Sales of Watches by Category: Value 2016-2021
Table 41 Sales of Watches by Category: % Volume Growth 2016-2021
Table 42 Sales of Watches by Category: % Value Growth 2016-2021
Table 43 Sales of Watches by Price Band: Volume 2016-2021
Table 44 Sales of Watches by Price Band: Value 2016-2021
Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 47 NBO Company Shares of Watches: % Value 2016-2020
Table 48 LBN Brand Shares of Watches: % Value 2017-2020
Table 49 Distribution of Watches by Format: % Value 2016-2021
Table 50 Forecast Sales of Watches by Category: Volume 2021-2026
Table 51 Forecast Sales of Watches by Category: Value 2021-2026
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026
WRITING INSTRUMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth in pencils as children and employees adapt to online classes and working from home, preferring products that offer greater flexibility than pens
Industry players switch to digital marketing to attract those undergoing home schooling and working from home
Return of some university students and some office workers in 2021 aids category recovery while industry players diversify to ensure their survival
PROSPECTS AND OPPORTUNITIES
Category rebounds as the virus recedes and life resumes some normality over the forecast period
Brand and channel diversification as brands target wider audiences and seek to safeguard themselves from future shocks
Pilot maintains lead in writing instruments over the forecast period with all players likely to focus on environmental friendliness
CATEGORY DATA
Table 54 Sales of Writing Instruments by Category: Volume 2016-2021
Table 55 Sales of Writing Instruments by Category: Value 2016-2021
Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020
Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020
Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021
Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026
Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
