Global Feminine Care: Strategies in Value Creation

Sanitary protection is seeing growth globally, with developing markets accounting for the lion's share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in ingredients, branding and public education. This report explores influential trends in sanitary protection, consumer behaviour, competitive dynamics, the retail landscape and the ripple effect from insurgent brands and alternative product formats.

Euromonitor International's Global Feminine Care: Strategies in Value Creation global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.