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Tobacco in Australia

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Description

The outbreak of COVID-19 in Australia was not seen to have had a significant impact on demand for tobacco in 2020. Some consumers faced economic uncertainty as a result of the pandemic, which dictated which products and brands they chose. For example, fine cut tobacco was one of the most dynamic categories, with some people switching to roll-your-own (RYO) cigarettes to make savings. However, the implementation of the government's financial aid programme in the form of Centrelink fortnightly pay...

Euromonitor International's Tobacco in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBAU

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on tobacco COVID-19 country impact Company response Retailing shift What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN AUSTRALIA

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a polarised impact on sales of cigarettes Illicit trade continues to gain share despite government efforts to control it Little change in the competitive landscape

RECOVERY AND OPPORTUNITIES

Further price hikes set to challenge manufacturers Ban on nicotine e-liquids could benefit sales of cigarettes Health and money concerns set to continue putting pressure on smoking prevalence

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2015-2020 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 41 Sales of Cigarettes: Volume 2015-2020 Table 42 Sales of Cigarettes by Category: Value 2015-2020 Table 43 Sales of Cigarettes: % Volume Growth 2015-2020 Table 44 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 45 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 46 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 47 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 48 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 49 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 50 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 51 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 52 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 53 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 54 Forecast Sales of Cigarettes: Volume 2020-2025 Table 55 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 56 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 57 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 58 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 59 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 60 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 61 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 62 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN AUSTRALIA

KEY DATA FINDINGS

2020 IMPACT

Economic pressures inform consumer purchasing behaviour in 2020 Consumers continue to trade down to more economical cigarillos Low pricing remains the key influence on sales in 2020

RECOVERY AND OPPORTUNITIES

Producers could turn to smaller pack sizes to maintain demand Fine cut tobacco expected to face mounting competition from economy and illicit trade cigarettes Producers expected to look for new ways to encourage consumers to continue smoking cigars and cigarillos

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRALIA

KEY DATA FINDINGS

2020 IMPACT

Number of vapers increases during the lockdown New ruling from the TGA threatens sales of e-liquids Heated tobacco products still not legal in Australia

RECOVERY AND OPPORTUNITIES

TGA ruling threatens demand for e-vapour products Open vaping systems set to continue driving growth Heated tobacco unlikely to become legal for the foreseeable future after TGA ruling

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 38 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 39 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN AUSTRALIA

2020 IMPACT