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Personal Accessories in Sweden

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In 2021, the landscape for personal accessories is set to record value growth of 5%, compared to a decline of 9% in 2020. In 2020, all areas suffered as consumers avoided stores, leading to a decline in impulse buying, damaging sales of items such as jewellery and watches, which consumers are keen to try on in person. However, moving in 2021, a shift towards online retail and the return to indulgence consumption has aided the start of a recovery, and jewellery has benefitted from a very sharp in...

Euromonitor International's Personal Accessoriesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Personal Accessories market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PLGSE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Personal accessories in 2021: The big picture Key trends in 2021 Competitive landscape Retailing developments What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2016-2021 Table 2 Sales of Personal Accessories by Category: Value 2016-2021 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAGS AND LUGGAGE IN SWEDEN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Domestic travel boosts sales, as backpacks record double-digit value growth A growing negative perception of spending on fashionable consumer goods Samsonite continues to lose share due to lack of travel during COVID-19

PROSPECTS AND OPPORTUNITIES

Domestic tourism boosts growth, while e-commerce continues to drive sales Luxury bags record positive growth; however, criminal activity remains a challenge Fjallraven grows as sustainability shapes innovations and marketing campaigns

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021 Table 13 Sales of Bags and Luggage by Category: Value 2016-2021 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021 Table 16 Sales of Luggage by Type: % Value 2016-2021 Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020 Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026

JEWELLERY IN SWEDEN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Returning sales of fine jewellery, while costume jewellery records slower growth Lack of innovation and delayed social events dampen growth in 2021 Costumer jewellery retailers lose sales and share due to the outbreak of COVID-19

PROSPECTS AND OPPORTUNITIES

The jewellery industry needs to focus on online retailing across the forecast period Opportunity for specialisation to boost sales across the coming years Jewellery remains a vital accessory for many Swedes

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2016-2021 Table 25 Sales of Jewellery by Category: Value 2016-2021 Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021 Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021 Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021 Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021 Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021 Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021 Table 32 NBO Company Shares of Jewellery: % Value 2016-2020 Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020 Table 34 Distribution of Jewellery by Format: % Value 2016-2021 Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026 Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026

WATCHES IN SWEDEN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing price sensitivity stifles sales for watches during 2021 Lagging online penetration of high-end watches despite the outbreak of COVID-19 Innovation focuses on sustainability, with recycled materials used to create watches

PROSPECTS AND OPPORTUNITIES

Purchasing watches as investments boosts sales and growth over the forecast period The shift towards e-commerce continues, creating opportunities for smaller brands Younger demographics move away from smartwatches to analogue offerings

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2016-2021 Table 40 Sales of Watches by Category: Value 2016-2021 Table 41 Sales of Watches by Category: % Volume Growth 2016-2021 Table 42 Sales of Watches by Category: % Value Growth 2016-2021 Table 43 Sales of Watches by Price Band: Volume 2016-2021 Table 44 Sales of Watches by Price Band: Value 2016-2021 Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021 Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021 Table 47 NBO Company Shares of Watches: % Value 2016-2020 Table 48 LBN Brand Shares of Watches: % Value 2017-2020 Table 49 Distribution of Watches by Format: % Value 2016-2021 Table 50 Forecast Sales of Watches by Category: Volume 2021-2026 Table 51 Forecast Sales of Watches by Category: Value 2021-2026 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026 Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026

WRITING INSTRUMENTS IN SWEDEN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Working from home boosts both the demand and recovery of writing instruments E-commerce faces competition from physical stores throughout 2021 Leading player Bic Nordic loses value sales during the outbreak of COVID-19

PROSPECTS AND OPPORTUNITIES

Business restructures encourage working from home, boosting sales Luxury writing instruments boosts sales as indulgence consumption returns Eco-friendly pens launch in Sweden, aligning with the growing sustainability trend

CATEGORY DATA

Table 54 Sales of Writing Instruments by Category: Volume 2016-2021 Table 55 Sales of Writing Instruments by Category: Value 2016-2021 Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021 Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020 Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020 Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021 Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026 Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026 Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026