Product Code: CHAJ
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth slips as analgesics normalises, but COVID-19 still supports demand
Paediatric analgesics benefit as children socialise again
Price stagnation reflects economic struggles in country
PROSPECTS AND OPPORTUNITIES
Political stability and demographic changes may open opportunity
Paediatrics show most potential
Analgesics set for further concentration
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown relaxation sees regular cold viruses return
Allergy growth driving sales
Convenience, price underpin demand for combination products
PROSPECTS AND OPPORTUNITIES
Product demand driven by new consumer trends, population growth
Paediatric products will grow as fast as children
Consumers grow more confident with self-medication
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 offers little bounce to digestive remedies
Competitive landscape remains stable, but pricing emerges as issue
Sanofi supply issues see share dip
PROSPECTS AND OPPORTUNITIES
Stagnation anticipated as dietary trends shift
'Natural' enzyme products in tune with shifting consumer trends
Non-domestic players set to maintain dominance
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of lockdown sparks recovery
Return of professional consultation lifting sales
Consumer choice remains non-domestic
PROSPECTS AND OPPORTUNITIES
Limited opportunity, although key products set for ongoing growth in demand
Some brands are leaving
Self-medication can generate further growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Little development in wound care
Price is king in saturated, non-differentiated category
Drugstores/parapharmacies consolidates distribution dominance
PROSPECTS AND OPPORTUNITIES
Limited scope for real value development
Healthier lifestyle can strengthen wound care
Category requires innovation
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2016-2021
Table 36 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Wound Care: % Value 2017-2021
Table 38 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 39 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dip in growth as consumption normalises, but vitamins still performing
Fragmented category continues to be led by international heavyweights
Multivitamins well positioned for steady growth
PROSPECTS AND OPPORTUNITIES
Moderate growth after the pandemic
Single vitamin growth benefitting from increased consumer education
Modernising retail environment to support sales over the forecast period
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2016-2021
Table 42 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 43 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 44 NBO Company Shares of Vitamins: % Value 2017-2021
Table 45 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 46 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater stability than vitamins, but less favourably perceived
'Natural' trends help lift the category
Local players make limited impact in dietary supplements
PROSPECTS AND OPPORTUNITIES
Solid potential stymied in the short term by economy
Paediatric products offer room for innovation
Hectic lifestyles and COVID-19 drive B-group combination dietary supplements
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2016-2021
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 50 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 51 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category less affected by pandemic, immaturity supports growth
Global beauty standards start to shape Azerbaijan
Tea remains dominant reflecting lack of development
PROSPECTS AND OPPORTUNITIES
Public shift may weaken demand
Static competitive environment
Less impact of direct sellers
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
End of lockdown sees consumers heading back to the gym
Consumer preference still for international brands
E-commerce helps tie consumers to brands
PROSPECTS AND OPPORTUNITIES
Small widening of consumer base can boost sales values
Category has substantial scope for product development
Distribution must diversify
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2016-2021
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Little impact from COVID-19
Price pressure reshapes competitive environment
Paediatrics offer opportunity to preserve values
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products needs innovation, differentiation
Clinical positioning could complement consumer perceptions of these products
Non-essential status of category an issue as economy struggles
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2016-2021
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales bounce after lockdown eases and socialisation returns
Infant essentials sustain growth
Convenience helps Nurofen grow share
PROSPECTS AND OPPORTUNITIES
Solid price positioning and rising consumer awareness to drive growth
Return to normal life for children key driver
Foreign brands set to dominate in expanding competitive environment
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
