Product Code: CTCH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Despite price sensitivity, focus on essential items leads to a decline for mass products
High level of availability for mass beauty and care personal products throughout 2020
L'Oreal and Beiersdorf maintain their leading positions, however, share is lost to private label
RECOVERY AND OPPORTUNITIES
Return to socialising partners with ongoing price concerns to boost sales for mass products
Mass deodorants and skin care drive sales, with a focus on natural and sustainable goods
Growth for e-commerce as players invest in the online channel
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
A focus on essential items leads to a sharp decline for premium beauty and personal care products
Lockdown restrictions close beauty specialist retailers, impacting sales
L'Oreal leads, however, the landscape is becoming more fragmented
RECOVERY AND OPPORTUNITIES
Leading brands launch new products, boosting sales over the early forecast period
Ongoing price sensitivity dampens sales for premium beauty and personal care
Natural beauty will remain a key theme in premium beauty and personal care
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
BABY AND CHILD-SPECIFIC PRODUCTS IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Parents reduce purchases of non-essential baby and child products
E-commerce grows as consumers appreciate the convenient form of retail
Private label continues to lead, with Migros increasing its growth due to high price sensitivity
RECOVERY AND OPPORTUNITIES
A return to travel and tourism boosts sales of baby and child-specific sun care
Premium products focus on natural ingredients, driving growth over the longer term
Falling birth rates challenge the baby and child-specific products landscape
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
BATH AND SHOWER IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
The rising interest in health and hygiene boosts sales of bath and shower products
Consumers de-stress during COVID-19, boosting sales of bath additives
Beiersdorf continues to lead, however, competition from private label dampens sales
RECOVERY AND OPPORTUNITIES
Growth struggles in 2021, before registering positive sales across the coming years
Opportunity for private label to grow following the outbreak of COVID-19
Products with a natural positioning drive growth across the longer terms
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
COLOUR COSMETICS IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Store closures, working from home, and a focus on essential items dampens sales
Lip products decline due to consumers wearing masks, as nail products perform better
Players halt new launches as major brands lose share to cheaper options
RECOVERY AND OPPORTUNITIES
Growth returns as consumers return to the workplace and socialise more often
E-commerce innovations and online tools boost growth for online shopping
L'Oreal and Coty post a recovery, however, competition from private label remains high
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
DEODORANTS IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a decline in the landscape, as home seclusion reduces sales
Deodorant creams record a double-digit decline, as deodorant sprays remain popular
Unilever Schweiz leads, however, private label options challenge growth
RECOVERY AND OPPORTUNITIES
Sprays and roll-on deodorants drive sales as consumers return to socialising and exercising
Opportunity for e-commerce to grow, driven by convenience and appealing price-points
Demand for natural and organic products grows across the coming years
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
DEPILATORIES IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Sales decline as socialising halts and consumers look to save costs
Lack of innovation and competition from electric alternatives, challenges sales
Procter & Gamble leads, increasing its share during the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
Low-level growth, as players focus on sensitive skin and calmer products
Procter & Gamble retains its ongoing lead, aided by frequent launches of new products
Depilatories will continue to face major threats to growth over the coming years
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
FRAGRANCES IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and price sensitivity dampens growth for fragrances in 2020
E-commerce grows; however, a lack of consumer testing limits sales
Chanel and Christian Dior increase their share, as L'Oreal Suisse SA and Coty Inc, decline
RECOVERY AND OPPORTUNITIES
Recovery begins in 2021 as consumers return to socialising more often
Department stores and beauty specialists recover as consumers appreciate in-person services
Cross-border shopping and low-level innovation challenges sales over the forecast period
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
HAIR CARE IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Colourants record heightened growth as styling gels decline due to home seclusion
Private label offerings benefit as consumers become increasingly price sensitive
L'Oreal Suisse leads hair care, however, share is lost to private label options
RECOVERY AND OPPORTUNITIES
Socialising and the return to workplaces boosts sales for hair care
Natural products gain ground as consumers demand clean ingredients
Players focus on their digital presence, boosting share for e-commerce
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
MEN'S GROOMING IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Home seclusions and the increasing trend for beards leads to negative sales in 2020
Men's fragrances take the deepest decline as COVID-19 regulations impact product sampling
Procter & Gamble leads men's grooming; however, the beard trend stifles sales
RECOVERY AND OPPORTUNITIES
Price sensitivity and the growing facial hair trend dampens growth
Changes to the retail landscape as e-commerce and subscription services increase
Social media continues to play an important role in marketing strategies
CATEGORY DATA
Table 91 Sales of Men's Grooming by Category: Value 2015-2020
Table 92 Sales of Men's Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 NBO Company Shares of Men's Grooming: % Value 2016-2020
Table 96 LBN Brand Shares of Men's Grooming: % Value 2017-2020
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men's Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025
ORAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Mouthwashes/dental rinses record an uplift in growth, encouraged by the health pandemic
Whiteners and mouth fresheners record declines as consumers view them as unessential during COVID-19
Colgate-Palmolive maintains its lead, as private label performs well
RECOVERY AND OPPORTUNITIES
Recovery begins in 2021, as consumers socialise and return to the workplace
E-commerce grows, driving sales in oral care across the forecast period
Natural products shape the innovative landscape over the coming years
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
SKIN CARE IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Sales decline as specialist stores close and price sensitivity increases in 2020
Hand care records one of the weakest declines as frequent hand washing boost sales
L'Oreal Suisse takes the top spot from Beiersdorf as value sales decline
RECOVERY AND OPPORTUNITIES
The ongoing trend of home skin care routines boosts growth and sales
Online sales rise as social media reviews, ease and convenience, drives sales
Growing demand for ethical and natural products across the coming years
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
SUN CARE IN SWITZERLAND
KEY DATA FINDINGS
2020 IMPACT
Home seclusion, lack of travel and a decline in tourism sees sales falling in 2020
Self-tanning records the deepest decline, with consumers perceiving the product as unessential
Beiersdorf and L'Oreal Suisse lose share, as private label gains ground
RECOVERY AND OPPORTUNITIES
A return to socialising and travelling boosts sales of sun care products
Growing awareness surrounding the importance of sun protection boosts sales
Consumers reach for high SPF factors, however, competition from skin care grows
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
