Product Code: TBKK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN KAZAKHSTAN
KEY DATA FINDINGS
2020 IMPACT
Affordability of cigarettes mitigates negative economic impact of COVID-19
Rising health-consciousness continues to undermine demand for cigarettes
New launches help to sustain interest in flavour capsule cigarettes
RECOVERY AND OPPORTUNITIES
Retail volume sales of cigarettes expected to decline throughout the forecast period
Labelling system costs likely to drive up prices and limit innovation in the short term
Higher-priced brands set to gain ground at the expense of economy products
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 57 Sales of Cigarettes: Volume 2015-2020
Table 58 Sales of Cigarettes by Category: Value 2015-2020
Table 59 Sales of Cigarettes: % Volume Growth 2015-2020
Table 60 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 61 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 64 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 65 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 66 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 67 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 68 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 69 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 70 Forecast Sales of Cigarettes: Volume 2020-2025
Table 71 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 72 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN KAZAKHSTAN
KEY DATA FINDINGS
2020 IMPACT
Lockdowns and home seclusion weaken demand for cigars and cigarillos
Ban on hookah smoking in public takes heavy toll on pipe tobacco
Fine cut tobacco bucks the declining trend
RECOVERY AND OPPORTUNITIES
Health concerns will continue to undermine demand for cigars and cigarillos
Pipe tobacco expected to be the worst performing category
Economical positioning and "natural" image will fuel expansion of fine cut tobacco
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 14 Sales of Cigars by Size: % Volume 2015-2020
Table 15 Sales of Cigarillos by Price Platform 2015-2020
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KAZAKHSTAN
KEY DATA FINDINGS
2020 IMPACT
Introduction of excise duty on e-liquids slows demand and boosts illicit trade
Non cig-a-like closed vaping systems launched in Kazakhstan
Sales of heated tobacco products continue to surge
RECOVERY AND OPPORTUNITIES
Demand for non cig-a-like closed vaping systems expected to continue rising
Recent legal change likely to temper further expansion of heated tobacco
Tax hikes and illicit trade will undermine performance of open vaping systems
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 35 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020
Table 37 Sales of Heated Tobacco: Volume 2015-2020
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2020
Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 42 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 48 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 50 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 53 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN KAZAKHSTAN
2020 IMPACT
