Product Code: HOMECA
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Lockdowns lead to heightened consumer interest in gardening
E-commerce grows in importance, as home improvement and gardening stores are forced to close during lockdowns
Doing more with less
RECOVERY AND OPPORTUNITIES
Post-pandemic normalisation will negatively affect gardening demand
Flight from the cities will help to drive accelerated growth in retail current value sales of lawnmowers
While interest in gardening among younger consumers is growing, baby boomers will remain its mainstay
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME FURNISHINGS IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Spending more time at home, consumers seek to enhance their living space
Lockdowns drive accelerated shift to e-commerce
New stores and increased online presence help Ikea Ltd stay on top
RECOVERY AND OPPORTUNITIES
As consumers spend less time at home, home furnishings will suffer a post-pandemic hangover
Ultra-low mortgage rates will help to support demand for home furnishings
E-commerce will continue to grow in importance
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
HOME IMPROVEMENT IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Lockdown drives the rate of growth in home improvement retail current value sales to a ten-year high
Lockdown disruption leads to strong growth in e-commerce
Well known and highly regarded, Stanley Black & Decker Inc's DeWalt brand is the clear leader in power tools
RECOVERY AND OPPORTUNITIES
With consumers having less time to devote to DIY, home improvement will suffer a brief post-pandemic hangover
E-commerce will continue to grow in importance, as local consumers become increasingly comfortable shopping online
Water-based and acrylic paints will grow in popularity due to tighter regulation and increased interest in environmentally friendly products
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOMEWARES IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Lockdown boosts demand for homewares, as consumers prepare and eat more meals at home
Bored consumers cook and bake more
Lockdowns drive surge in online shopping
RECOVERY AND OPPORTUNITIES
With consumers likely to spend less time at home, retail current value sales of homewares will decline during 2021
DTC brands will proliferate and grow in popularity with younger consumers
Social networks will continue to grow in prominence in e-commerce
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
