Product Code: ADAT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of consumer foodservice outlets 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
On-trade suffers most from government's anti-COVID-19 measures
Retail benefits from a migration from on-trade
Competitive landscape remains stable
RECOVERY AND OPPORTUNITIES
Life looks set to return to normal
The craft beer trend remains strong in Austria
Alcohol-free beer is gaining popularity
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet as authorities implement safety measures to curb the spread of COVID-19
Wine in a can emerges in Austria as consumption habits shift
Consumers treat themselves to premium wines in lockdown
RECOVERY AND OPPORTUNITIES
Austrian wine embarks on a gradual return to normality
Non-alcoholic sparkling wine is on the rise
The 2020 wine vintage will be a fruity one
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 59 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 60 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
On-trade restrictions and new purchasing behaviours shake up spirits
New products launches continue despite the pandemic
The gin trend continues to gain ground in Austria
RECOVERY AND OPPORTUNITIES
On-trade sales look set to recover gradually as the threat of COVID-19 subsides
Alcohol-free trend starts to spread in spirits
Consumers buy local as the trend for regional products looks set to continue
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2015-2020
Table 64 Sales of Spirits by Category: Total Value 2015-2020
Table 65 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 66 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 72 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 74 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 75 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 77 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 78 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 79 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 80 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 81 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
Category hit by changed habits and on-trade closures during COVID-19
Cider/perry and Most enjoy rising popularity
Stibitzer maintains brand leadership
RECOVERY AND OPPORTUNITIES
Category resumes healthy growth pattern as the COVID-19 pandemic comes to an end
Austrians open to new flavours and innovation
Regional and craft trend continues to have a positive impact on cider/perry
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2015-2020
Table 85 Sales of Cider/Perry: Total Value 2015-2020
Table 86 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 87 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 95 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 96 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
RTDS IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
Pandemic hits RTDs hard as nightlife shuts down in lockdown
Eristoff retains brand leadership with a wide presence in the category
Coca Cola enters the mix in hard seltzers
RECOVERY AND OPPORTUNITIES
Recovery will take time as restrictions remain on events and nightclubs
Austrian consumers like to experiment with new flavours
Hard Seltzer market offers potential for new entrants
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2015-2020
Table 100 Sales of RTDs by Category: Total Value 2015-2020
Table 101 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 102 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 107 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 108 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 109 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 110 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 111 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
