Product Code: ADEG
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions put a dent in sales of beer in 2020
Al Ahram Beverages continues to dominate beer
COVID-19 travel restrictions constrain growth in beer
RECOVERY AND OPPORTUNITIES
Non alcoholic beer presents strong growth prospects
The return of tourism and the reopening of horeca outlets will boost beer's recovery
Distribution continues to improve in Egypt as e-commerce offers new opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 Sales of Beer by Craft vs Standard 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Wine suffers in 2020 as horeca outlets close their doors during the COVID-19 pandemic
Champagne sales plummet due to social distancing whilst off-trade sales rise
Al Ahram Beverages maintains lead in 2020 thanks to creative marketing strategies
RECOVERY AND OPPORTUNITIES
Category to recover as life returns to normal in Egypt
Sales of wine will depend on the economic recovery of Egypt
Westernisation will continue to drive sales of wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 58 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 59 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
The closure of on-trade outlets hits imported spirits hard
High import taxes restrict sales of foreign spirits
Al Ahram Beverages retains leadership followed by Diageo
RECOVERY AND OPPORTUNITIES
Category to resume steady growth trajectory
As travel bans come to an end, spirits will once again face pressure from duty-free and black market spirits
Sponsorship remains key to maintaining sales in spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2015-2020
Table 63 Sales of Spirits by Category: Total Value 2015-2020
Table 64 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 65 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 71 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 73 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 74 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 76 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 77 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 78 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 79 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 80 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN EGYPT
PRE-COVID-19 PERFORMANCE
RTDS IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Curfews and on-trade closures lead to a decline in sales of RTDs
Players encourage off-trade sales by introducing package deals
Al Ahram Beverages continues to dominate RTDs thanks to a monopoly in the category
RECOVERY AND OPPORTUNITIES
The return of on-trade outlets will stimulate the category's recovery
RTDs to benefit from rising westernisation in Egypt
Social media and product development will be key to companies' growth strategies
CATEGORY DATA
Table 83 Sales of RTDs by Category: Total Volume 2015-2020
Table 84 Sales of RTDs by Category: Total Value 2015-2020
Table 85 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 86 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 91 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 92 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 93 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 94 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 95 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
