Product Code: CHIE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic continues to support analgesics demand, but many consumers stockpiled acetaminophen during 2020
Cancellation of mass running events undermines demand for topical analgesics
Stockpiling boosts e-commerce, but drugstores/parapharmacies remain dominant
PROSPECTS AND OPPORTUNITIES
Resurgence in seasonal colds and flus as COVID-19 threat diminishes will drive demand growth for analgesics
Consumer interest in natural alternatives to analgesics will continue to grow
Sporting revival will drive rebound in demand for topical analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social distancing measures lead to a very quiet winter flu season
Extended school closures weigh heavily on demand for paediatric cough/cold remedies
Climate change leading to a longer and more severe pollen season
PROSPECTS AND OPPORTUNITIES
Relaxation of COVID-19 restrictions will lead to a modest rebound in demand
Launch of a pharyngeal preparation for children could shake up paediatric cough, cold and allergy (hay fever) remedies
Shift to online grocery shopping will boost importance of e-commerce as a distribution channel for cough, cold and allergy (hay fever remedies)
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival in international travel during second half of the year will boost demand for diarrhoeal remedies and laxatives
Unhealthy diets drive steady growth in demand for IBS treatments
Poor dietary habits during lockdown boost demand for indigestion and heartburn remedies
PROSPECTS AND OPPORTUNITIES
An ageing population will help to support demand growth
Brexit could lead to higher prices and supply shortages
Heightened consumer interest in preventative healthcare could undermine demand for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for antiparasitics/lice (head and body) treatments plunges due to school closures
Local consumers stick with established brands
Most consumers still prefer to shop for dermatologicals in person
PROSPECTS AND OPPORTUNITIES
An ageing and expanding population will underpin post-pandemic rebound in demand
Easing of social distancing rules will boost demand for antiparasitics/lice (head and body) treatments
A growing number of men will seek to prevent hair loss
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic stress makes it harder for some to quit smoking
Discrete and convenient, NRT gum grows in popularity at the expense of NRT patches
Stop Smoking Service provides subsidised or free NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
With COVID-19 underlining the health risks associated with smoking, more consumers will try to quit
Government aims to reduce smoking prevalence to less than 5%
Vaping and heated tobacco will pose a mounting threat to NRT smoking cessation aids - unless regulators intervene
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand growth for sleep aids will slow as pandemic threat diminishes and daily life normalises
U-Dream warning could undermine consumer faith in herbal/traditional sleep aids
In a difficult economic environment, private label is growing in importance
PROSPECTS AND OPPORTUNITIES
Although the threat of COVID-19 will diminish, consumers have many other worries to keep them awake at night
Consumers will increasingly seek alternatives to sleep aids
Some will eschew sleep aids and take a more holistic approach to sleep
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a difficult 2020, standard eye care demand will see no more than a modest rebound
Longer pollen season boosts demand for allergy eye care
Optrex ActiMist Eye Spray helps Reckitt Benckiser reinforce its leadership in standard eye care
PROSPECTS AND OPPORTUNITIES
High levels of screen use will remain a significant growth driver
Air pollution and climate change will continue to drive allergy eye care growth
As restrictions on movement are eased, pandemic channel shift will reverse
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifestyle changes triggered by the pandemic continue to support wound care demand
Pandemic-driven surge in demand for first aid kits fades
Private label expansion retards unit price growth
PROSPECTS AND OPPORTUNITIES
Re-opening of schools and sporting facilities will support wound care demand
Facing a mounting private label threat, manufacturers need to innovate
As local consumers grow increasingly comfortable with online shopping, e-commerce will continue to grow in importance in wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic continues to drive strong growth in demand for Vitamins C and D
Seen as convenient, effective and affordable, multivitamins are favoured over single vitamins by many
Pandemic accelerates shift to e-commerce
PROSPECTS AND OPPORTUNITIES
Heightened consumer interest in health and wellness will continue to support demand for vitamins
Multivitamins will become more personalised
Digital natives competitors arriving with breakthrough offers
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 boosts demand for fish oils/omega fatty acids and zinc
Probiotics grow in popularity, as research emphasises the role of gut health in general wellbeing
Plant-derived adaptogens benefit from heightened consumer interest in natural products
PROSPECTS AND OPPORTUNITIES
COVID-19 will continue to impact consumer attitudes to health and wellbeing
An ageing population will underpin demand growth
E-commerce growth will support the emergence of digital native brands and personalisation
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Local consumers increasingly sceptical of weight management and wellbeing
Gastric bypass surgery grows in popularity as an alternative to weight management and wellbeing
Being perceived as 'artificial' negatively affects demand for meal replacement
PROSPECTS AND OPPORTUNITIES
Despite a rising obesity rate, weight management and wellbeing will continue to lose ground to alternative perceived as more natural and holistic
Weight loss surgery set to become more widely available
More specialised products could help weight management and wellbeing to regain consumer trust
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of pandemic restrictions will drive rebound
Sports protein RTD will benefit from increased desire for convenience
Social media and reality TV help to drive the interest of younger consumers in fitness
PROSPECTS AND OPPORTUNITIES
Pandemic will serve to heighten consumer interest in health and fitness
Having been boosted by the pandemic, e-commerce will continue to grow in importance
Up close and personal
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pursuit of holistic health benefits herbal/traditional remedies
Mondelez's Halls brand under pressure from smaller players in herbal/traditional cough, cold and allergy (hay fever) remedies
Pandemic stress boosts demand for herbal/traditional sleep remedies
PROSPECTS AND OPPORTUNITIES
Heightened consumer interest in health and wellness and an ageing population will help to maintain growth
Rising consumer interest in Eastern medicine will boost demand for adaptogenic herbs
CBD set to step out of the shadow of THC and enter the mainstream
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline of paediatric cold/flu remedies will ease as schools reopen
Heightened interest in preventative healthcare and general wellbeing boosts demand for paediatric vitamins and dietary supplements
Frequent handwashing supports demand for paediatric dermatologicals
PROSPECTS AND OPPORTUNITIES
Paediatric cough/cold remedies will stabilise as daily life normalises
Decline in fertility rate unlikely to be reversed anytime soon
Vitamins and dietary supplements will continue to perform strongly
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
