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Tobacco in Ireland

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Description

COVID-19 did not have a direct impact on the supply of tobacco products to Ireland in 2020. Retailers were able to obtain stock as usual and inventory did not deplete significantly for tobacco products. COVID-19 did however inadvertently affect the consumption and distribution of tobacco products in 2020. The travel ban, for example, boosted domestic sales of cigarettes, as consumers were unable to purchase cheaper cigarettes abroad. The 5km travel limit imposed on households throughout differen...

Euromonitor International's Tobacco in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBIE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on tobacco COVID-19 country impact Company response Retailing shift What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Health warnings Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN IRELAND

KEY DATA FINDINGS

2020 IMPACT

Sales rise in 2020 as travel ban and lockdown impacts distribution Large players try and circumvent the menthol ban through new "green" products Planned tax increases drive up current value sales and unit price of cigarettes

RECOVERY AND OPPORTUNITIES

EU travel and UK duty-free expected to drive down domestic sales of cigarettes Sales of economy cigarettes anticipated to rise in light of recessionary spending Tighter regulations likely to increase unit price in forecast period

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2014-2020 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN IRELAND

KEY DATA FINDINGS

2020 IMPACT

Cigars, cigarillos and pipe tobacco to decline for another consecutive year Rizla introduces menthol infusions through Infusion Cards Leading cigar and cigarillo brands renovate classic products

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos expected to register declines year-on-year in the forecast period Fine cut tobacco drives sales in the category, registering positive growth rates Challenges from tightening regulation and next-generation products call for further differentiation

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN IRELAND

KEY DATA FINDINGS

2020 IMPACT

E-vapour products registers strong, positive growth for another consecutive year Lockdown in Ireland significantly impacts sales from independent retailers New products launched in e-vapour products target younger demographics

RECOVERY AND OPPORTUNITIES

Growth in e-vapour products slows in the forecast period Menthol ban encourages tobacco giants to redirect investments to next-generation products Lobbies for tax on e-liquids may affect sales in forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 60 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 61 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 62 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2025 Table 65 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2025 Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN IRELAND

2020 IMPACT