Product Code: TBCA
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Some consumers stockpile or increase consumption to fill long hours of inactivity
Small players benefit from uptick in demand and lower prices to gain ground
One-stop shopping trend sees shift towards modern grocery retailers
RECOVERY AND OPPORTUNITIES
Health and cost factors and the return to pre-pandemic lifestyles set to reduce demand for cigarettes
Plain packaging expected to dull interest in cigarettes
Players to look outside declining cigarettes category for sales
TAXATION AND PRICING
Taxation rates
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Economic recession hits cigars, although economical fine cut tobacco retains demand
Stable company rankings as the leading players register declines in retail volume sales
Consumers remain loyal to tobacco specialists, although one-stop shopping supports forecourt retailers and convenience stores
RECOVERY AND OPPORTUNITIES
Health concerns and a return to pre-pandemic lifestyles present a gloomy outlook for the category
Regulatory pressure and small market size set to restrict the activities of producers of Cuban cigars
Players predicted to look for new product avenues as category sales continue to fall
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Slowdown in conversion away from combustible tobacco products hampers e-vapour products
Strength in non cig-a-like closed system boosts value sales and shares of JUUL Labs and Imperial Tobacco Canada
E-commerce benefits from tighter regulation of store-based retailers in e-vapour products and convenience and safety concerns in heated tobacco
RECOVERY AND OPPORTUNITIES
Smoking prevalence set to rise as consumers search for "reduced-risk" options
Restrictions on packaging and retailing expected to make life more difficult for companies
"Made in Canada" demand may boost the domestic presence in the category
CATEGORY DATA
Table 56 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 57 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 58 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 60 Sales of Heated Tobacco: Volume 2015-2020
Table 61 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 64 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 67 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 71 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 73 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 74 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 75 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 76 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 77 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 79 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 80 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 81 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 82 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN CANADA
KEY DATA FINDINGS
2020 IMPACT
Health Canada takes compliance and enforcement actions to halt entry of nicotine pouches
Pandemic provides consumption occasions for novelties like tobacco free oral nicotine
Tobacco free oral nicotine draws interest in line with search for "reduced-risk" products
RECOVERY AND OPPORTUNITIES
Product alignment with public health mandates offers some optimism for a move to legal status
Growing restrictions on e-vapour products likely to hinder development of tobacco free oral nicotine
Tobacco free oral nicotine may develop along the lines of experiences and tastes that smokers may enjoy
