Product Code: TBSA
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN SAUDI ARABIA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a drop in cigarette sales as the category loses international consumers
Further tax hikes increase price sensitivity
Plain packaging legislation limits branding as companies focus on price positioning
RECOVERY AND OPPORTUNITIES
Cigarette sales to recover as life returns to normal and COVID-19 restrictions come to an end
Brands focus on price positioning following the VAT rise
Cigarettes to withstand pressure from e-cigarettes
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SAUDI ARABIA
KEY DATA FINDINGS
2020 IMPACT
Social shisha consumption declines as private consumption increases under COVID-19
Tighter regulations limit imports of pipe tobacco
VAT hikes constrain consumer interest in cigars and cigarillos
RECOVERY AND OPPORTUNITIES
Cigars and cigarillos becomes an increasingly niche product area as price hikes restrict sales
Smoking tobacco recovers as consumers return to shisha cafes and restaurants
Tobacco specialists embrace e-cigarettes as demand for cigars dwindles
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SAUDI ARABIA
KEY DATA FINDINGS
2020 IMPACT
Trust and awareness of e-vapour products remains low in the Middle East
VUSE by British American Tobacco Plc dominates e-vapour products
Philip Morris brings heated tobacco to life with its IQOS brand
RECOVERY AND OPPORTUNITIES
E-vapour products and heated tobacco to emerge more strongly over the forecast period
Heated tobacco to emerge as an alternative to cigarettes as more consumers take the decision to quit smoking
British American Tobacco to expand offering with launch of ePod2
CATEGORY INDICATORS
Table 54 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 55 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 57 Sales of Heated Tobacco: Volume 2015-2020
Table 58 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 60 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 62 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 63 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 64 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 65 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 66 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 68 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 69 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 70 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 71 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 72 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN SAUDI ARABIA
2020 IMPACT
