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Home and Garden in Switzerland

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Description

Overall, home and garden posted a sluggish performance in Switzerland in 2020. Although home improvement and gardening performed well, it was not enough to compensate for the strong decline in homewares and home furnishings. The main reasons for the decline stemmed from the pandemic, including store closures and lockdowns. Furthermore, some consumers postponed big-ticket purchases in 2020, fearing an upcoming economic recession. As a result, home and garden posted a slightly negative rate of cur...

Euromonitor International's Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HOMECH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on home and garden COVID-19 country impact Company response Retailing shift What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN SWITZERLAND

KEY DATA FINDINGS

2020 IMPACT

Consumer expenditure on gardening increased in 2020 amidst lockdown measures Husqvarna retained lead benefiting from growing consumer interest E-commerce gained ground amid store closures

RECOVERY AND OPPORTUNITIES

Slowdown expected in 2021 as demand normalises post-pandemic Digital innovations will offer strong potential for growth E-commerce will continue gaining share

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

HOME FURNISHINGS IN SWITZERLAND

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty encouraged consumers to save money slowing the sales of home furnishings in 2020 Select product areas saw booming demand due to the pandemic Performance of home textiles moderated by lockdown restrictions

RECOVERY AND OPPORTUNITIES

Slow recovery ahead as consumer spending confidence will remain initially low Outdoor living will continue playing an essential role in consumers' lives in the forecast period Meagre outlook for home textiles

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

HOME IMPROVEMENT IN SWITZERLAND

KEY DATA FINDINGS

2020 IMPACT

Initial lockdown curbed sales but demand picked up in the latter half of 2020 Home seclusion encouraged more consumers to take on do-it-yourself projects Lockdown resulted in changes in the distribution landscape

RECOVERY AND OPPORTUNITIES

Slowdown expected in 2021 as other activities will take priority in consumers' lives Economic uncertainty will moderate growth over the forecast period E-commerce set to continue gaining share

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

HOMEWARES IN SWITZERLAND

KEY DATA FINDINGS

2020 IMPACT

The decline of homewares in 2020 was moderated by the home cooking trend Economic uncertainty meant consumers were highly focused on price E-commerce gained ground

RECOVERY AND OPPORTUNITIES

Recovery in 2021 will be slowed by cautious consumers Continued trading down may limit value performance in the forecast period Convenience will drive the growth of e-commerce

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025