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Tobacco in North Macedonia

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Description

Measures to limit the spread of COVID-19 in North Macedonia have been having a significant short-term impact on the performance of tobacco in 2020. Though non-essential retail outlets were forced to close during the initial period of lockdown, sales have remained unaffected by the move in terms of volume, with tobacco products available in grocery outlets. Though many consumers relied on vape stores and specialists for their e-vapour products, during 2020 they are increasingly turning to e-comme...

Euromonitor International's Tobacco in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBMD

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on tobacco COVID-19 country impact Company response Retailing shift What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Minimum legal smoking age Smoking prevalence Tar levels Health warnings Plain packaging Advertising and sponsorship Point-of-sale display bans Smoking in public places Low ignition propensity (LIP) cigarette regulation Flavoured tobacco product ban Reduced harm Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN NORTH MACEDONIA

KEY DATA FINDINGS

2020 IMPACT

Ongoing decline of smoking prevalence further encouraged by the economic repercussions of the COVID-19 pandemic Cash-strapped consumers migrate to fine cut (roll your own) tobacco in 2020 Imperial Tobako continues to lead despite slight value share decline

RECOVERY AND OPPORTUNITIES

Ongoing price increases post pandemic continues to negatively impact volume sales Continual shift to products with a healthier disposition in 2021 and beyond The dwindling economy and ongoing disruptions to the tourism industry limit volume growth

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2015-2020 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NORTH MACEDONIA

KEY DATA FINDINGS

2020 IMPACT

Slowed growth as consumers switch to healthier alternatives in the wake of the COVID-19 pandemic Fine cut tobacco continues to lead, albeit at a slower rate than previously seen over the review period Corporacion Habanos leads cigars whilst Royal Agio maintains a clear lead of cigarillos

RECOVERY AND OPPORTUNITIES

Slowed growth expected due to rising competition from illicit trade and heated tobacco Cigars and cigarillos remain somewhat niche in 2021 and beyond Long-term affects to the tourism industry present certain challenges

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NORTH MACEDONIA

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic has little impact on smokeless tobacco, e-vapour products and heated tobacco in 2020 Cigarette smokers continue to migrate to e-vapour products due to growing health concerns Heated tobacco continues to perform well in 2020 due to its novelty

RECOVERY AND OPPORTUNITIES

Improvements to distribution and e-commerce expected over the forecast period Heated tobacco products continue to perform well, growing from a small base Consumers continually migrate from cigarettes to e-vapour products

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 58 Sales of Heated Tobacco: Volume 2015-2020 Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 62 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 63 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 66 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 68 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 70 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 73 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN NORTH MACEDONIA

2020 IMPACT

Tobacco free oral nicotine has not year reached North Macedonia