Product Code: TBTU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
Volume sales decline as price sensitivity, due to COVID-19, impacts sales
Tax increases stifle volume sales during a time of financial concerns
Border closures aid the decline in illegal trade during 2020
RECOVERY AND OPPORTUNITIES
Volume growth recovers from 2021, as tax increases boost value sales
Supermarkets and hypermarkets become key distribution channels, aiding growth
Illicit trade declines while smoking prevalence increases, boosting sales
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
Cigars sales fall as social occasions decline and price sensitivity increases
Imports of pipe tobacco are not enough to meet consumer demand
RNTA dominates despite a lack of advertising and product development
RECOVERY AND OPPORTUNITIES
Positive growth for cigars, however, migration to cigarettes challenges sales
Rising prices and import costs challenge volume growth
Regie Nationale des Tabacs et des Allumettes continues to lead and shape the landscape
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 39 NBO Company Shares of Cigars: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 41 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 42 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 43 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 44 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 46 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TUNISIA
KEY DATA FINDINGS
2020 IMPACT
Price sensitivity partners with price increases, leading to declining sales
No legal sales of e-vapour products, but illicit products are available
Regie Nationale des Tabacs et des Allumettes continues to lead
RECOVERY AND OPPORTUNITIES
Recover in volume sales from 2021, boosted by a migration from cigarettes
E-vapour products continue to be sold on the black market and online
The Minister of Health calls for the regulation of electronic cigarettes
CATEGORY INDICATORS
Table 51 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 52 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 53 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 57 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 58 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 59 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 61 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 62 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 63 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN TUNISIA
2020 IMPACT
