Product Code: TBGT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN GUATEMALA
KEY DATA FINDINGS
2020 IMPACT
The pandemic pulled consumers' consumption patterns in various ways in 2020
Economic uncertainty paved the way for illicit trade to grow
Lockdown encouraged the growth of e-commerce
RECOVERY AND OPPORTUNITIES
Recovery may be moderated by health concerns and economic uncertainty stemming from the pandemic
Polarisation in consumption expected based on price segmentation
Competition set to drive unit prices down
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN GUATEMALA
KEY DATA FINDINGS
2020 IMPACT
Loss of special events restricted consumption opportunities in 2020
Concentration of stores in shopping malls negatively impacted accessibility in 2020
Players shifted online to capture consumers
RECOVERY AND OPPORTUNITIES
Loosening restrictions will boost performance in 2021
E-commerce set to strengthen in importance over the forecast period
Unit prices set to remain relatively stable
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN GUATEMALA
KEY DATA FINDINGS
2020 IMPACT
Safer consumer perception of heated tobacco supported sales in 2020
Players diversified distribution as physical outlets closed
One player launched a loyalty club for existing and new consumers
RECOVERY AND OPPORTUNITIES
Strong recovery expected in the forecast period
Heated tobacco set to become more affordable
Potential legislation could dampen potential of e-vapour products
CATEGORY INDICATORS
Table 47 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 48 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 49 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020
Table 50 Sales of Heated Tobacco: Volume 2015-2020
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 53 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 54 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 55 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 56 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 57 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 58 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 59 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 60 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 61 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 62 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 65 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN GUATEMALA
2020 IMPACT
RECOVERY AND OPPORTUNITIES
