New Eyewear in Germany View larger

Eyewear in Germany

M00011926

New product

In stock

$1,210.00

More info

Description

Following significant decline in 2020 due to COVID-19, eyewear in Germany is expected to experience a rebound to growth in 2021, with current value and volume growth expected across categories as consumers have started to adapt to the "new normal" and vaccination rates have shown promising progress. While the number of lockdown days and subsequent non-essential store closures in 2021 have been longer than in 2020, consumers' adapted behaviour means they have taken the opportunity to return to op...

Euromonitor International's Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Eyewear market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: EYEDE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Eyewear in 2021: The big picture Key trends in 2021 Competitive landscape Retailing developments What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2016-2021 Table 2 Sales of Eyewear by Category: Value 2016-2021 Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021 Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Eyewear: % Value 2016-2020 Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020 Table 7 Distribution of Eyewear by Format: % Value 2016-2021 Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026 Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026 Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

CONTACT LENSES AND SOLUTIONS IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Virtual meetings combined with the easing of movement restrictions helps 2021 sales Trading down puts pressure on value sales Alcon Pharma leads the consolidated landscape in 2020

PROSPECTS AND OPPORTUNITIES

Challenging road to recovery expected despite potential for daily disposable lenses Demographic factors are a potential boost, but innovation will be essential Beyond e-commerce: multichannel is the future, due to the need for service

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2016-2021 Table 13 Sales of Contact Lenses by Category: Value 2016-2021 Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021 Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021 Table 16 Sales of Contact Lens Solutions: Value 2016-2021 Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021 Table 18 Sales of Contact Lenses by Type: % Value 2016-2021 Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021 Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021 Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021 Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021 Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020 Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020 Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021 Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021 Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026 Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026 Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026 Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026

SPECTACLES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery thanks to rising myopia rates and realisation of 2020 postponed purchases Uptake in spectacle frames as consumers finally go for replacement purchases Spectacle lenses and readymade reading glasses return to growth

PROSPECTS AND OPPORTUNITIES

Relatively positive outlook for the coming years Rise in e-commerce to be steered towards multi-channel future Multifunctionality will become even more crucial

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2016-2021 Table 34 Sales of Spectacles by Category: Value 2016-2021 Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021 Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021 Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021 Table 38 NBO Company Shares of Spectacles: % Value 2016-2020 Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020 Table 40 Distribution of Spectacles by Format: % Value 2016-2021 Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026 Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026 Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026 Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026

SUNGLASSES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Return of holidays helps sunglasses to rebound in 2021 More time spent outdoors as a whole provides a further boost to sales Luxottica Germany continues to lead, thanks to flagship brand Ray-Ban, amongst others

PROSPECTS AND OPPORTUNITIES

Outbound trips vital for sales recovery Fashion aspect to remain indispensable Digitalisation is the way forward for the sunglasses retail landscape

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2016-2021 Table 46 Sales of Sunglasses: Value 2016-2021 Table 47 Sales of Sunglasses: % Volume Growth 2016-2021 Table 48 Sales of Sunglasses: % Value Growth 2016-2021 Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020 Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020 Table 51 Distribution of Sunglasses by Format: % Value 2016-2021 Table 52 Forecast Sales of Sunglasses: Volume 2021-2026 Table 53 Forecast Sales of Sunglasses: Value 2021-2026 Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026 Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026