Product Code: TBTW
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Border closures due to COVID-19 result in shift from purchasing abroad to local
COVID-19 reduces illicit trade
Pandemic changes consumers' smoking habits
RECOVERY AND OPPORTUNITIES
Growth of illicit trade and larger pack sizes
Continued focus on female smokers
Flavour innovation and image revamping for tobacco companies to remain relevant
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Cigars and cigarillos benefit from COVID-19 in 2020 as consumers focus on the quality of their lives
Cigarillos records the strongest growth, with information online spreading product information
Social media allows consumers to access cigar information
RECOVERY AND OPPORTUNITIES
Positive future as products represent a more sophisticated lifestyle
Companies to use social media to promote cigar brands and culture
Cigarillos set to benefit from their price and good online reviews
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TAIWAN
KEY DATA FINDINGS
2020 IMPACT
Product shortage and price rises due to COVID-19
Fierce competition in e-vapour market
Legislative status of e-vapours and heated tobacco is still not fully conclusive
RECOVERY AND OPPORTUNITIES
Further strong growth for heated tobacco
Technology and home appliances companies could enter e-vapour market
Female smokers will continue to attract attention from tobacco companies
CATEGORY INDICATORS
Table 49 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 50 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 51 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 52 Sales of Heated Tobacco: Volume 2015-2020
Table 53 Sales of Heated Tobacco: % Volume Growth 2018-2020
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 56 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 57 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 58 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 59 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 60 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 61 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 62 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 63 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 64 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 65 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 66 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 67 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 68 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 69 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 70 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN TAIWAN
2020 IMPACT
