Product Code: CHBS
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong demand for NSAIDs
Strong growth from naproxen and ketoprofen
Teva Pharmaceutical Industries gains ground on leader, Bayer Pharma
PROSPECTS AND OPPORTUNITIES
Self-medication trend to support growth
Shift towards NSAIDs
Concerns about long-term use may constrain growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low circulation of colds and flu continues to hit sales
Persistent demand for antihistamines/allergy remedies (systemic)
International players dominate, though they remain reliant on regional brands
PROSPECTS AND OPPORTUNITIES
Return of flu and cold viruses to support recovery
Increasing incidence of allergies and growing popularity of nasal sprays to contribute to growth
Continued expansion of e-commerce
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand supported by unhealthy diets
COVID-19 crisis undermines demand for motion sickness remedies
Consumer preference for inexpensive regional brands
PROSPECTS AND OPPORTUNITIES
Return to normality to drive up demand
Potential in paediatric laxatives
Convenience to remain a key driver of growth
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing focus on skin care amongst younger consumers
Topical allergy remedies/antihistamines sees strong growth
Strong distribution and promotional support underpins leaders' positions
PROSPECTS AND OPPORTUNITIES
Slowdown in growth
Chemists/pharmacies continues to dominate, but other channels expanding
Competition from beauty and personal care to exert a growing influence
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth
Innovation supports growth of sticking plasters/adhesive bandages
Saniteks remains clear leader, though private label and smaller players gain ground
PROSPECTS AND OPPORTUNITIES
Continued growth led by sticking plasters/adhesive bandages
Unfavourable demographic picture
Ongoing development of retail landscape
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 crisis boosts demand
New product launches
Krka consolidates lead
PROSPECTS AND OPPORTUNITIES
Doctors increasingly willing to recommend vitamins
Increasing consumer sophistication
Further development of private label and e-commerce
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2016-2021
Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong performance as dietary supplements take on role in healthy nutrition
Strong demand for probiotic supplements
Market environment favours larger players
PROSPECTS AND OPPORTUNITIES
Positive outlook, with probiotic supplements set to maintain dynamic growth
Significant potential in paediatric dietary supplements
Social media will help to level the playing field
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing focus on physical appearance supporting growth
COVID-19 undermines general health of the local population
Herbalife International continues to close in on leader
PROSPECTS AND OPPORTUNITIES
Potential in greater focus on wellbeing
Bright prospects for meal replacement
Ongoing expansion for private label and e-commerce
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival in the fortunes of sports nutrition
Protein/energy bars maintains strong performance
Optimum Nutrition Inc consolidates leading position
PROSPECTS AND OPPORTUNITIES
Growth ahead as lifestyles return to normal
Expansion of consumer base to general population
Room for further growth of e-commerce
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for natural products boosts sales
Herbal/traditional sleep aids sees most dynamic growth
Krka Farma maintains lead, while Abela Pharm registers strong growth
PROSPECTS AND OPPORTUNITIES
Natural trend to support growth
Concerns about long-term consumption support demand for herbal/traditional products in dynamic categories
Long-term shift in retail landscape
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stronger performance in 2021
Analgesics remains the largest category, while vitamins and dietary supplements sees strong growth
Difficult for new players to break into category
PROSPECTS AND OPPORTUNITIES
Positive outlook, with further strong growth in paediatric vitamins and dietary supplements
Brand loyalty to remain an impediment to private label development
Chemists/pharmacies to continue to dominate distribution
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
