Product Code: TBRO
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Positive but slower demand for cigarettes in 2020, with polarising trends noted in terms of affordability
Illicit trade continues to fall due to strict border controls during pandemic
British American Tobacco retains overall dominance with wide brand portfolio
RECOVERY AND OPPORTUNITIES
Further decline in smoking prevalence and switch to alternative tobacco products to have negative impact on cigarettes
Lower overall decline for illicit trade by 2025 if taxes further push up retail price
Government to consider impact of raising much needed revenue following spending on tackling pandemic
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Positive performance, with fine cut tobacco particularly benefiting from trading down from cigarettes
Tobacco specialists dominates despite lockdown closures, but e-commerce benefits
JPB Trade retains overall leadership due to local distribution of globally-renowned brands
RECOVERY AND OPPORTUNITIES
Overall positive outlook for cigars and cigarillos as more affluent consumers less impacted financially by pandemic
Fine cut tobacco to continue to benefit from trading down from cigarettes
E-commerce likely to further penetrate distribution
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
E-vapour suffers second year of decline due to number of factors
Heated tobacco products continues to benefit from more positive perception and greater availability during lockdown
Investments in local production supports development of heated tobacco
RECOVERY AND OPPORTUNITIES
Heated tobacco offers greatest potential for further growth
Despite limited competition within heated tobacco, players likely to continue to innovate to attract consumers
Niche of closed vaping products offers further potential for growth and development
CATEGORY INDICATORS
Table 54 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 55 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 57 Sales of Heated Tobacco: Volume 2015-2020
Table 58 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 62 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 68 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 70 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 73 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Tobacco free oral nicotine enters Romania in form of nicotine pouches
Foreign e-commerce is main distribution channel in 2020
Fragmented competitive landscape represented by smaller brands
RECOVERY AND OPPORTUNITIES
Despite positive outlook, category likely to remain a niche in the short term
Younger adults more comfortable in placing online orders offer target audience
Improved efforts to market nicotine pouches needed to create greater awareness
CATEGORY DATA
Table 77 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 78 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 79 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 80 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 81 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 82 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
