Product Code: TBSE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN SWEDEN
KEY DATA FINDINGS
2020 IMPACT
Cigarette sales rise as people smoke more on average and border closures hinder illicit trade volumes
JTI Sweden gains share by launching new products
Players focus on new product development to counteract loss of sales due to the menthol ban
RECOVERY AND OPPORTUNITIES
Pre-COVID-19 trends expected to resume in the forecast period
New packaging markings required in 2021 related to single-use plastic
Brands expected to continue to innovate to retain a dwindling consumer base
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SWEDEN
KEY DATA FINDINGS
2020 IMPACT
Local sales of cigars and cigarillos rise due to pandemic-related travel restrictions
Travel restrictions also bring a temporary halt to sales of smoking tobacco
Habanos Nordic has a record year with sales unaffected by the COVID-19 impact on restaurants
RECOVERY AND OPPORTUNITIES
Cigars and cigarillos set to return to decline path but increasing use of e-commerce holds hope especially for cigars
With few new product developments, smoking tobacco is not expected to gain a more significant position in Swedish smoking culture
New launches focused on premium value and added benefits will drive sales of cigars and cigarillos in the forecast period
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SWEDEN
KEY DATA FINDINGS
2020 IMPACT
Second wave of COVID-19 hits sales of open vaping systems hard
Heated tobacco sales soar as sole player Philip Morris concentrates on converting its cigarette smokers to Iqos users
Border closures contribute to the drop in sales of Swedish-style snus in 2020
RECOVERY AND OPPORTUNITIES
Dwindling interest and higher excise taxes will diminish the sales performance of open vaping systems
Strong growth forecast for heated tobacco but developments in smokeless tobacco likely to be more popular
Muted growth projected for snus in Sweden as neighbouring Norway reduces its own excise tax and nicotine pouches pose greater competition
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 57 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 59 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 60 Sales of Heated Tobacco: Volume 2015-2020
Table 61 Sales of Heated Tobacco: % Volume Growth 2019-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 64 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 67 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 71 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 73 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 74 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 75 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 76 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 77 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 79 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 80 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 81 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 82 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN SWEDEN
KEY DATA FINDINGS
2020 IMPACT
The newness of nicotine pouches and the high number of new product launches drive strong growth for tobacco free oral nicotine
Border closures due to COVID-19 restrain the sales growth of nicotine pouches
Nicotine pouches benefits from availability in the same channels as Swedish-style snus
RECOVERY AND OPPORTUNITIES
New product launches and the return of Norwegian consumers will drive forecast period growth for nicotine pouches
Many new product developments expected including innovations in environmentally-friendly packaging
E-commerce, convenience stores and forecourt retailers set to gain share in the distribution of nicotine pouches post-COVID-19
CATEGORY DATA
Table 85 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 86 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 87 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2020
Table 88 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2018-2020
Table 89 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
Table 90 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 91 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 92 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 93 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 94 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 95 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
