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Tobacco in Vietnam

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Vietnam was able to contain COVID-19 much better than many other markets, with the government taking swift and decisive action to control its spread, including closing the country's borders to inbound arrivals. While these measures were effective in limiting case numbers and deaths from COVID-19 they took a heavy toll on the economy, with unemployment rocketing to its highest level in a decade in the months following the outbreak. With wages also being reduced as businesses looked to navigate th...

Euromonitor International's Tobacco in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBVN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on tobacco COVID-19 country impact Company response Retailing shift What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Smoking prevalence Health warnings Plain packaging Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN VIETNAM

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts a heavy strain on the local economy forcing some consumers to cutback or quit smoking Cigarettes continues to see premiumisation in spite of COVID-19 Vinataba retains its dominance despite losing further share to its multinational rivals

RECOVERY AND OPPORTUNITIES

Cigarettes set to return to growth alongside economic recovery Illicit trade cigarettes likely to remain a problem due to a lack of resources to tackle the problem in Vietnam Rising health awareness expected to limit growth in cigarettes

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2015-2020 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN VIETNAM

KEY DATA FINDINGS

2020 IMPACT

Cigars sees growth slow as COVID-19 disrupts life in Vietnam Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco Economic pressures force low-income consumers to reassess their habit

RECOVERY AND OPPORTUNITIES

Cigars set to continue developing thanks to investment from Vinataba Little interest in cigarillos Small but loyal consumer base expected to sustain growth in smoking tobacco

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 39 NBO Company Shares of Cigars: % Volume 2016-2020 Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 42 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN VIETNAM

KEY DATA FINDINGS

2020 IMPACT

Regulation on e-vapour products and heated tobacco yet to be signed into law The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products Smokeless tobacco continues to attract little interest

RECOVERY AND OPPORTUNITIES

Vietnam's Ministry of Health expected to introduce a ban on e-cigarettes and shisha in 2021 Young consumers expected to embrace e-vapour products and heated tobacco Smokeless tobacco set to remain a niche

CATEGORY INDICATORS

Table 47 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 48 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 49 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2025 Table 50 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 51 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2025 Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 53 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2025

TOBACCO FREE ORAL NICOTINE IN VIETNAM

2020 IMPACT