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Tobacco in Greece

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Description

The two Coronavirus (COVID-19) lockdowns in 2020 (mid-March-May and from November 2020) had a significant effect on tobacco products, although the impact could vary according to the category. The first lockdown affected smoking patterns, due to severe restrictions on outdoor activities. People worked from home where possible and foodservice outlets and leisure/entertainment venues closed. Thus, consumers spent most of their time at home for work and leisure with minimum social activity. Home sec...

Euromonitor International's Tobacco in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBGR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on tobacco COVID-19 country impact Company response Retailing shift What next for tobacco?

OPERATING ENVIRONMENT

Legislation Legislative overview Summary 1 Legislation Summary at a Glance Smoking prevalence Plain packaging Point-of-sale display bans Smoking in public places Flavoured tobacco product ban Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN GREECE

KEY DATA FINDINGS

2020 IMPACT

Some smokers increase consumption to fill long hours in the home and cope with the stresses and anxieties of the pandemic The pandemic has a limited impact on distribution as most retailers remain open Fine cut tobacco sees faster volume sales growth due to consumption by time-rich smokers and lower prices

RECOVERY AND OPPORTUNITIES

Fine cut tobacco set to benefit from the migration away from cigarettes in the short term Migration to e-vapour products and heated tobacco likely to be stronger among cigarette rather than fine cut tobacco smokers Manufacturers set to focus new launches on price fighter cigarillos and fine cut tobacco to cater to an increasingly price-sensitive consumer base

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN GREECE

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco benefits from migration from cigarettes and price competition Starter kit promotion helps Myblu leap to the top in closed vaping systems in 2020 Specialist retailers promote open vaping systems as more sophisticated and higher margin options

RECOVERY AND OPPORTUNITIES

Companies to look to partnerships with specialist retailers to gain a competitive edge Lower-priced devices set to hinder value growth potential in the forecast period Medium-strength, tobacco-flavoured products expected to lead e-liquids

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 35 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020 Table 37 Sales of Heated Tobacco: Volume 2015-2020 Table 38 Sales of Heated Tobacco: % Volume Growth 2016-2020 Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 42 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 43 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 46 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 48 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 50 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 53 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN GREECE

2020 IMPACT

Low interest in smokeless tobacco limits potential for emergence of tobacco free oral nicotine in Greece

CIGARETTES IN GREECE

KEY DATA FINDINGS

2020 IMPACT

Limited mobility sees some consumers increase consumption in first lockdown Economic concerns foster migration to lower-priced cigarettes and cheaper tobacco alternatives Companies respond to the demand for lower-priced products with novelties

RECOVERY AND OPPORTUNITIES

Sharper sales decreases anticipated as smoking prevalence falls and consumers move to cheaper alternatives Manufacturers look to lower-priced options to cater to consumers' budgets Anticipated accelerated decline in the number of smokers part of long-term shift away from cigarettes

TAXATION AND PRICING

Taxation rates Summary 3 Taxation and Duty Levies 2015-2020 Average cigarette pack price breakdown Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 57 Sales of Cigarettes: Volume 2015-2020 Table 58 Sales of Cigarettes by Category: Value 2015-2020 Table 59 Sales of Cigarettes: % Volume Growth 2015-2020 Table 60 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 61 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 64 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 65 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 66 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 67 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 68 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 69 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 70 Forecast Sales of Cigarettes: Volume 2020-2025 Table 71 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 72 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025