Product Code: ADPK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN PAKISTAN
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures limit access to beer through legal channels
Non-alcoholic beer continues to grow thanks to wider distribution and larger potential consumer base
Potential consumer base shrinks as inbound tourism disrupted by COVID-19
RECOVERY AND OPPORTUNITIES
Sales recovery likely to remain limited in 2021 as the world struggles to contain COVID-19
Affordability of beer and popularity of non-alcoholic beer could help support a sales recovery from 2022
Competitive pricing will remain key to attracting young adults
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2015-2020
Table 18 Sales of Beer by Category: Total Value 2015-2020
Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 25 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 26 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 28 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN PAKISTAN
PRE-COVID-19 PERFORMANCE
SPIRITS IN PAKISTAN
KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet as inbound tourism suspended due to COVID-19
COVID-19 restrictions make it harder to buy and consume spirits in 2020
Murray Brewery retains dominance but faces growing competition from more affordable rivals
RECOVERY AND OPPORTUNITIES
Containment of COVID-19 key to the recovery of spirits
Competitive field likely to remain consolidated
Gin set for further strong gains thanks to trendy image
CATEGORY DATA
Table 32 Sales of Spirits by Category: Total Volume 2015-2020
Table 33 Sales of Spirits by Category: Total Value 2015-2020
Table 34 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 35 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 40 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 41 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 42 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 43 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 44 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 45 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 46 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN PAKISTAN
PRE-COVID-19 PERFORMANCE
RTDS IN PAKISTAN
PRE-COVID-19 PERFORMANCE
