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On 17 March 2020, as a measure to curb the spread of the COVID-19 virus in Cameroon, the Prime Minister ordered the closure of bars and restaurants (for both on-trade and off-trade sales) from 6pm. Whilst some off-trade sales were able to navigate around the restrictions due to poor enforcement, on-trade sales (especially through late-night licensed bars) were hit hard. In fact, the negative economic impact of these measures, which led to a dramatic decline in on-trade sales in all categories of...
Euromonitor International's Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (XAF per litre of pure alcohol)OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025DISCLAIMER
SOURCES
Summary 2 Research SourcesBEER IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
Social distancing measures hamper beer sales as curfews are put in place
Companies re-strategize to boost sales during the pandemic as price sensitivity increases
Tins become key to attracting off-trade sales as companies adapt
RECOVERY AND OPPORTUNITIES
Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon
Brasseries du Cameroun continues to hold the lion's share of beer in Cameroon
New products emerge as modern retail channels expand
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2015-2020 Table 18 Sales of Beer by Category: Total Value 2015-2020 Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 25 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 26 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 27 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 28 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 29 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025WINE IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet as COVID-19 disrupts horeca in Cameroon
Wine remains competitive as new players enter the arena
Imported brands continue to dominate as producers scale up
RECOVERY AND OPPORTUNITIES
Cameroon looks set to welcome tourists as COVID-19 restrictions come to an end
The growth of modern grocery retailers will support wine sales
New product development ahead in exciting category
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2015-2020 Table 33 Sales of Wine by Category: Total Value 2015-2020 Table 34 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 35 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 37 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 40 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 41 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025SPIRITS IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
On-trade consumption drops as horeca outlets face curfews
Whiskies remains the tipple of choice for Cameroonian consumers
Diageo retains lead thanks to product familiarity, strong distribution and new launches
RECOVERY AND OPPORTUNITIES
Imported brands continue to lead spirits
Contraband sales threaten to undermine sales of spirits
Improved distribution networks to support growth in spirits
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2015-2020 Table 45 Sales of Spirits by Category: Total Value 2015-2020 Table 46 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 47 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 52 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 53 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 55 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 56 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025CIDER/PERRY IN CAMEROON
HEADLINES
RTDS IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
Spirit-based RTDs remains the only product area
Off-trade channels benefit from on-trade closures
Guinness Cameroon eats away at Brasseries du Cameroun's dominance in RTDs
RECOVERY AND OPPORTUNITIES
New product development and low prices stimulate growth in RTDs
Growing consumer awareness fuels growth in RTDs
Promotional activity and product innovation will support consumer awareness
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2015-2020 Table 60 Sales of RTDs by Category: Total Value 2015-2020 Table 61 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 62 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 67 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 68 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 69 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 70 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 71 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025